The commercialization instruments of innovations: empirical research on FMCG market
The research objective is in definition of the main tools participating in process of commercialization of grocery and marketing on the basis of expansion and deepening of the existing theory and methodology of commercialization, and also development of recommendations to improvement of tools that w...
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| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Real Economics Publishing House
2018-02-01
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| Series: | Стратегические решения и риск-менеджмент |
| Subjects: | |
| Online Access: | https://www.jsdrm.ru/jour/article/view/732 |
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