Association between mass media exposure and HIV testing uptake in Cameroon.

In sub-Saharan African countries, mass media is critical in disseminating health information, including the need for HIV testing. Yet, in Cameroon, there is a dearth of studies examining how exposure to mass media is effective in the uptake of HIV testing. Using the 2018 Cameroon Demographic and Hea...

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Main Authors: Roger Antabe, Yujiro Sano, Daniel Amoak
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2024-01-01
Series:PLOS Global Public Health
Online Access:https://doi.org/10.1371/journal.pgph.0003687
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author Roger Antabe
Yujiro Sano
Daniel Amoak
author_facet Roger Antabe
Yujiro Sano
Daniel Amoak
author_sort Roger Antabe
collection DOAJ
description In sub-Saharan African countries, mass media is critical in disseminating health information, including the need for HIV testing. Yet, in Cameroon, there is a dearth of studies examining how exposure to mass media is effective in the uptake of HIV testing. Using the 2018 Cameroon Demographic and Health Survey, we examined the association between exposure to mass media and HIV testing among sexually active women (n = 12,619) and men (n = 5,607). Our findings revealed a generally low uptake of HIV testing although more women (78%) have ever tested for HIV compared to men (67%). Adjusting for demographic, socioeconomic, and psychosocial factors, we found for both women and men their exposure at least once a week to the Internet (aOR = 1.57, p<0.001 for women; aOR = 1.76, p<0.001 for men), print media (aOR = 1.59, p<0.05 for women; aOR = 2.04, p<0.001 for men), radio (aOR = 1.34, p<0.01 for women; aOR = 1.57, p<0.001 for men), and television (aOR = 1.74, p<0.001 for women; aOR = 1.94, p<0.001 for men) was significantly associated with a higher likelihood of testing for HIV compared to their counterparts with no exposure at all. Our findings underscore the importance of further integrating mass media in HIV messaging in Cameroon as the country aims to achieve UNAIDS target 95-95-95 by 2023.
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spelling doaj-art-bc47153bfc3f41b3a3ccb0f7e80d146c2025-08-20T03:05:55ZengPublic Library of Science (PLoS)PLOS Global Public Health2767-33752024-01-0149e000368710.1371/journal.pgph.0003687Association between mass media exposure and HIV testing uptake in Cameroon.Roger AntabeYujiro SanoDaniel AmoakIn sub-Saharan African countries, mass media is critical in disseminating health information, including the need for HIV testing. Yet, in Cameroon, there is a dearth of studies examining how exposure to mass media is effective in the uptake of HIV testing. Using the 2018 Cameroon Demographic and Health Survey, we examined the association between exposure to mass media and HIV testing among sexually active women (n = 12,619) and men (n = 5,607). Our findings revealed a generally low uptake of HIV testing although more women (78%) have ever tested for HIV compared to men (67%). Adjusting for demographic, socioeconomic, and psychosocial factors, we found for both women and men their exposure at least once a week to the Internet (aOR = 1.57, p<0.001 for women; aOR = 1.76, p<0.001 for men), print media (aOR = 1.59, p<0.05 for women; aOR = 2.04, p<0.001 for men), radio (aOR = 1.34, p<0.01 for women; aOR = 1.57, p<0.001 for men), and television (aOR = 1.74, p<0.001 for women; aOR = 1.94, p<0.001 for men) was significantly associated with a higher likelihood of testing for HIV compared to their counterparts with no exposure at all. Our findings underscore the importance of further integrating mass media in HIV messaging in Cameroon as the country aims to achieve UNAIDS target 95-95-95 by 2023.https://doi.org/10.1371/journal.pgph.0003687
spellingShingle Roger Antabe
Yujiro Sano
Daniel Amoak
Association between mass media exposure and HIV testing uptake in Cameroon.
PLOS Global Public Health
title Association between mass media exposure and HIV testing uptake in Cameroon.
title_full Association between mass media exposure and HIV testing uptake in Cameroon.
title_fullStr Association between mass media exposure and HIV testing uptake in Cameroon.
title_full_unstemmed Association between mass media exposure and HIV testing uptake in Cameroon.
title_short Association between mass media exposure and HIV testing uptake in Cameroon.
title_sort association between mass media exposure and hiv testing uptake in cameroon
url https://doi.org/10.1371/journal.pgph.0003687
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