ANALISIS PEMASARAN KOPI DI KECAMATAN BERMANI ULU RAYA KABUPATEN REJANG LEBONG
The objectives of the research are to study coffee marketing system and to analyze marketing margin in Bermani Ulu Raya district. From these objectives, marketing structure and market behaviorthat reflect a coffee marketing efficiency in Bermani Ulu Raya district can be examined. The result showed...
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| Format: | Article |
| Language: | English |
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BPFP Universitas Bengkulu
2010-09-01
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| Series: | Jurnal Agrisep |
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| Online Access: | https://ejournal.unib.ac.id/agrisep/article/view/567 |
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| author | Sri Sugiarti |
| author_facet | Sri Sugiarti |
| author_sort | Sri Sugiarti |
| collection | DOAJ |
| description |
The objectives of the research are to study coffee marketing system and to analyze marketing margin in Bermani Ulu Raya district. From these objectives, marketing structure and market behaviorthat reflect a coffee marketing efficiency in Bermani Ulu Raya district can be examined. The result showed that coffee marketing system in the Bermani Ulu Raya is inefficient as indicated by small share margin at frm level and big share marketing margin at following marketing channels. The research also showed that coffee market can be categorized as olygopsonistic market especially wholesaler level.
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| format | Article |
| id | doaj-art-bc44fb297f994bc89e1a56a295aee23f |
| institution | OA Journals |
| issn | 1412-8837 2579-9959 |
| language | English |
| publishDate | 2010-09-01 |
| publisher | BPFP Universitas Bengkulu |
| record_format | Article |
| series | Jurnal Agrisep |
| spelling | doaj-art-bc44fb297f994bc89e1a56a295aee23f2025-08-20T01:54:57ZengBPFP Universitas BengkuluJurnal Agrisep1412-88372579-99592010-09-019210.31186/jagrisep.9.2.130-136ANALISIS PEMASARAN KOPI DI KECAMATAN BERMANI ULU RAYA KABUPATEN REJANG LEBONGSri Sugiarti0Program Studi Agribisnis, Fakultas Pertanian, Universitas Bengkulu The objectives of the research are to study coffee marketing system and to analyze marketing margin in Bermani Ulu Raya district. From these objectives, marketing structure and market behaviorthat reflect a coffee marketing efficiency in Bermani Ulu Raya district can be examined. The result showed that coffee marketing system in the Bermani Ulu Raya is inefficient as indicated by small share margin at frm level and big share marketing margin at following marketing channels. The research also showed that coffee market can be categorized as olygopsonistic market especially wholesaler level. https://ejournal.unib.ac.id/agrisep/article/view/567CoffeeMarketingMargin |
| spellingShingle | Sri Sugiarti ANALISIS PEMASARAN KOPI DI KECAMATAN BERMANI ULU RAYA KABUPATEN REJANG LEBONG Jurnal Agrisep Coffee Marketing Margin |
| title | ANALISIS PEMASARAN KOPI DI KECAMATAN BERMANI ULU RAYA KABUPATEN REJANG LEBONG |
| title_full | ANALISIS PEMASARAN KOPI DI KECAMATAN BERMANI ULU RAYA KABUPATEN REJANG LEBONG |
| title_fullStr | ANALISIS PEMASARAN KOPI DI KECAMATAN BERMANI ULU RAYA KABUPATEN REJANG LEBONG |
| title_full_unstemmed | ANALISIS PEMASARAN KOPI DI KECAMATAN BERMANI ULU RAYA KABUPATEN REJANG LEBONG |
| title_short | ANALISIS PEMASARAN KOPI DI KECAMATAN BERMANI ULU RAYA KABUPATEN REJANG LEBONG |
| title_sort | analisis pemasaran kopi di kecamatan bermani ulu raya kabupaten rejang lebong |
| topic | Coffee Marketing Margin |
| url | https://ejournal.unib.ac.id/agrisep/article/view/567 |
| work_keys_str_mv | AT srisugiarti analisispemasarankopidikecamatanbermaniulurayakabupatenrejanglebong |