Business Sustainability Based on Digital Marketing, Entrepreneurial Passion, and Self-Efficacy in MSMEs as Cooperative Members

Business Sustainability Based on Digital Marketing, Entrepreneurial Passion, and Self-Efficacy in MSMEs as Cooperative Members

Many micro, small, and medium enterprises (MSMEs) remain conventional, hindering their business sustainability. A key strategy to achieve sustainability is digital marketing, which helps MSMEs adapt to digital transformation. Alongside this, entrepreneurial passion and self-efficacy are essential i...

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Bibliographic Details
Main Authors: Awa Awa, Afzil Ramadian, Yoyok Priyo Hutomo, Saepul Alam, M. Albi Sahal Ma’hadi
Format: Article
Language:English
Published: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2025-05-01
Series:Indonesian Interdisciplinary Journal of Sharia Economics
Subjects:
Business Competition
Digital Transformation
Product
Promotion
Social Media
Online Access:https://e-journal.uac.ac.id/index.php/iijse/article/view/6541
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