Advertising, gender, and consumer culture in Bangladesh
Abstract Advertising is one of the media that contributes to cultural diffusion. This paper analyzes whether television advertising can diffuse new cultural practices and reinforce existing ones for female consumers in Bangladesh. Grounded in the “cultivation theory” of George Gerbner and the “respo...
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| Format: | Article |
| Language: | English |
| Published: |
Springer Nature
2025-04-01
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| Series: | Humanities & Social Sciences Communications |
| Online Access: | https://doi.org/10.1057/s41599-024-04234-4 |
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