Artificial Intelligence and Big Data Analytics: Transforming Supply Chain and Sustainable Manufacturing to Achieve SDGs Agenda

Purpose: The purpose of this work is to understand the changes brought by artificial intelligence (AI) and big data analytics (BDA) to supply chain management (SCM) and sustainable manufacturing (SM) in the developing countries context. It seeks to identify key enablers, advantages, and challenges...

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Main Authors: Gohar Mahmood, Azeem Ahmad Khan, Shahid Mahmood, Muhammad Adnan Ali
Format: Article
Language:English
Published: CSRC Publishing 2025-03-01
Series:Sustainable Business and Society in Emerging Economies
Subjects:
Online Access:https://www.publishing.globalcsrc.org/ojs/index.php/sbsee/article/view/3266
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author Gohar Mahmood
Azeem Ahmad Khan
Shahid Mahmood
Muhammad Adnan Ali
author_facet Gohar Mahmood
Azeem Ahmad Khan
Shahid Mahmood
Muhammad Adnan Ali
author_sort Gohar Mahmood
collection DOAJ
description Purpose: The purpose of this work is to understand the changes brought by artificial intelligence (AI) and big data analytics (BDA) to supply chain management (SCM) and sustainable manufacturing (SM) in the developing countries context. It seeks to identify key enablers, advantages, and challenges of implementing those technologies toward advancement to the UN SDGs. Design/Methodology/Approach: Cross-sectional survey research method was adopted; specifically, structured questionnaires were administered to 356 mid to senior level managers of various industrial organizations in Pakistan. Hypothesis testing was done by using Partial Least Squares Structural Equation Modeling (PLS-SEM) to determine the relations between the four variables, namely: AI, BDA, SCM, and sustainable manufacturing. The evaluation of such key drivers also involved proving the demographic and organizational factors such as Technology Maturity and Investment. Findings: This study further shows that AI and BDA improve the supply chain performance and manufacturing sustainability. It can be pointed out that BDA has the strongest direct effect on environmental efficiency and waste saving. But there are certain factors that limit adoption, such as budget issues, lack of skilled IT people, and organizational culture that goes against adoption. Implications/Originality/Value: This paper presents important implications for the policy makers as well as the business strategists. AI and BDA require investment in infrastructure and development of the workforce and the human ability to cope with the change that comes with the implementation of these Two technologies. Such efforts can enhance operational reliability, cost effectiveness and sustainability of the environment. This study fills such a gap in literature by providing empirical results from a developing economy setting. It is helpful to expand the existing information about Industry 4.0 technologies and offer practical recommendations for further sustainable development of digitalization in emerging economies.
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spelling doaj-art-bbf71f2084cf416fa49b354e18e05a072025-08-20T03:06:35ZengCSRC PublishingSustainable Business and Society in Emerging Economies2708-25042708-21722025-03-017110.26710/sbsee.v7i1.3266Artificial Intelligence and Big Data Analytics: Transforming Supply Chain and Sustainable Manufacturing to Achieve SDGs AgendaGohar Mahmood0Azeem Ahmad Khan1Shahid Mahmood2Muhammad Adnan Ali3Government College University, Faisalabad, PakistanGovernment College University, Faisalabad, PakistanGovernment College University, Faisalabad, PakistanGovernment College University, Faisalabad, Pakistan Purpose: The purpose of this work is to understand the changes brought by artificial intelligence (AI) and big data analytics (BDA) to supply chain management (SCM) and sustainable manufacturing (SM) in the developing countries context. It seeks to identify key enablers, advantages, and challenges of implementing those technologies toward advancement to the UN SDGs. Design/Methodology/Approach: Cross-sectional survey research method was adopted; specifically, structured questionnaires were administered to 356 mid to senior level managers of various industrial organizations in Pakistan. Hypothesis testing was done by using Partial Least Squares Structural Equation Modeling (PLS-SEM) to determine the relations between the four variables, namely: AI, BDA, SCM, and sustainable manufacturing. The evaluation of such key drivers also involved proving the demographic and organizational factors such as Technology Maturity and Investment. Findings: This study further shows that AI and BDA improve the supply chain performance and manufacturing sustainability. It can be pointed out that BDA has the strongest direct effect on environmental efficiency and waste saving. But there are certain factors that limit adoption, such as budget issues, lack of skilled IT people, and organizational culture that goes against adoption. Implications/Originality/Value: This paper presents important implications for the policy makers as well as the business strategists. AI and BDA require investment in infrastructure and development of the workforce and the human ability to cope with the change that comes with the implementation of these Two technologies. Such efforts can enhance operational reliability, cost effectiveness and sustainability of the environment. This study fills such a gap in literature by providing empirical results from a developing economy setting. It is helpful to expand the existing information about Industry 4.0 technologies and offer practical recommendations for further sustainable development of digitalization in emerging economies. https://www.publishing.globalcsrc.org/ojs/index.php/sbsee/article/view/3266Artificial Intelligence (AI)Big Data Analytics (BDA)Supply Chain Management (SCM)Sustainable Manufacturing Practices (SMP)SDGs
spellingShingle Gohar Mahmood
Azeem Ahmad Khan
Shahid Mahmood
Muhammad Adnan Ali
Artificial Intelligence and Big Data Analytics: Transforming Supply Chain and Sustainable Manufacturing to Achieve SDGs Agenda
Sustainable Business and Society in Emerging Economies
Artificial Intelligence (AI)
Big Data Analytics (BDA)
Supply Chain Management (SCM)
Sustainable Manufacturing Practices (SMP)
SDGs
title Artificial Intelligence and Big Data Analytics: Transforming Supply Chain and Sustainable Manufacturing to Achieve SDGs Agenda
title_full Artificial Intelligence and Big Data Analytics: Transforming Supply Chain and Sustainable Manufacturing to Achieve SDGs Agenda
title_fullStr Artificial Intelligence and Big Data Analytics: Transforming Supply Chain and Sustainable Manufacturing to Achieve SDGs Agenda
title_full_unstemmed Artificial Intelligence and Big Data Analytics: Transforming Supply Chain and Sustainable Manufacturing to Achieve SDGs Agenda
title_short Artificial Intelligence and Big Data Analytics: Transforming Supply Chain and Sustainable Manufacturing to Achieve SDGs Agenda
title_sort artificial intelligence and big data analytics transforming supply chain and sustainable manufacturing to achieve sdgs agenda
topic Artificial Intelligence (AI)
Big Data Analytics (BDA)
Supply Chain Management (SCM)
Sustainable Manufacturing Practices (SMP)
SDGs
url https://www.publishing.globalcsrc.org/ojs/index.php/sbsee/article/view/3266
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