The Enhancement of Mummies as a Pull Factor for the Audience: An Analysis between Brand Management and Territorial Tourism Promotion in Italy
Human mummies can often emotionally impact several people and affect the enhancement of territories. A new audience was born through the evolution of cultural tourism, as an example, in the case of the pop culture or fandom market, where tourism flows are aimed at the research of specific emotional...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2024-03-01
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| Series: | Proceedings |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2504-3900/96/1/7 |
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