A Study on Customer Behavior in Online Dating Platforms: Analyzing the Impact of Perceived Value on Enhancing Customer Loyalty

A Study on Customer Behavior in Online Dating Platforms: Analyzing the Impact of Perceived Value on Enhancing Customer Loyalty

Customer loyalty is critical for organizations to gain market share and maintain a sustained competitive advantage. However, no study has yet explored customer loyalty in online dating platforms. Perceived value theory suggests that perceived value is a key predictor of customer loyalty. Accordingly...

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Bibliographic Details
Main Authors: Qianghong Huang, Ru Zhang, Hyemin Lee, Huayuan Xu, Younghwan Pan
Format: Article
Language:English
Published: MDPI AG 2024-10-01
Series:Behavioral Sciences
Subjects:
online dating platform
perceived value
satisfaction
customer loyalty
Online Access:https://www.mdpi.com/2076-328X/14/10/973
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