PRADO MUSEUM - SUCCESSFUL MODEL FOR RAISING COMPETITIVENESS IN THE ROMANIAN CULTURAL ORGANIZATIONS IN THE CONTEXT OF URBAN DEVELOPMENT
The interest in the conceptual delimitation of the competitiveness of cultural organizations, as well as in identifying the sources of its growth, has increased in recent years due to the need to diversify the funding sources of this type of organization, urban development and the willingness to ada...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitaria Press Craiova
2012-01-01
|
| Series: | Management & Marketing |
| Subjects: | |
| Online Access: | http://www.mnmk.ro/documents/2012-secondpart/13-25-2-12-FFF.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1850184236994134016 |
|---|---|
| author | Răzvan-Andrei CORBOȘ Ruxandra-Irina POPESCU |
| author_facet | Răzvan-Andrei CORBOȘ Ruxandra-Irina POPESCU |
| author_sort | Răzvan-Andrei CORBOȘ |
| collection | DOAJ |
| description | The interest in the conceptual delimitation of the competitiveness of cultural organizations, as well as in identifying the sources of its growth, has increased in recent years due to the need to diversify the funding sources of this type of organization, urban development and the willingness to adapt to the requirements of customers who are more numerous and have diverse expectations. Practice shows that cultural organizations that have adopted a competitive economy vision and have applied specific management tools for increasing the organizational competitiveness, have achieved a good performance, becoming, this way, an example of managerial success story in the field. The experience of Prado Museum, one of the emblems of Madrid, falls in this direction. The substantial increase in the number of tourists, the decrease in state funding combined with the increase of proprietary financing resources, the enhancement of the national and international reputation, are just some of the positive results that prove the quality of used management. This paper presents and analysis these effects and the causes that have generated them, thus providing some possible suggestions for action for Romanian cultural organizations in order to increase their competitiveness. |
| format | Article |
| id | doaj-art-bbce2ed09ff44dc8bda90f7bdcbf2382 |
| institution | OA Journals |
| issn | 1841-2416 |
| language | English |
| publishDate | 2012-01-01 |
| publisher | Universitaria Press Craiova |
| record_format | Article |
| series | Management & Marketing |
| spelling | doaj-art-bbce2ed09ff44dc8bda90f7bdcbf23822025-08-20T02:17:05ZengUniversitaria Press CraiovaManagement & Marketing1841-24162012-01-01X2341351PRADO MUSEUM - SUCCESSFUL MODEL FOR RAISING COMPETITIVENESS IN THE ROMANIAN CULTURAL ORGANIZATIONS IN THE CONTEXT OF URBAN DEVELOPMENTRăzvan-Andrei CORBOȘRuxandra-Irina POPESCUThe interest in the conceptual delimitation of the competitiveness of cultural organizations, as well as in identifying the sources of its growth, has increased in recent years due to the need to diversify the funding sources of this type of organization, urban development and the willingness to adapt to the requirements of customers who are more numerous and have diverse expectations. Practice shows that cultural organizations that have adopted a competitive economy vision and have applied specific management tools for increasing the organizational competitiveness, have achieved a good performance, becoming, this way, an example of managerial success story in the field. The experience of Prado Museum, one of the emblems of Madrid, falls in this direction. The substantial increase in the number of tourists, the decrease in state funding combined with the increase of proprietary financing resources, the enhancement of the national and international reputation, are just some of the positive results that prove the quality of used management. This paper presents and analysis these effects and the causes that have generated them, thus providing some possible suggestions for action for Romanian cultural organizations in order to increase their competitiveness.http://www.mnmk.ro/documents/2012-secondpart/13-25-2-12-FFF.pdfMuseumsmarketingtourism developmentcultural developmentcompetitive advantagemarketing mixvisitorsbest practices |
| spellingShingle | Răzvan-Andrei CORBOȘ Ruxandra-Irina POPESCU PRADO MUSEUM - SUCCESSFUL MODEL FOR RAISING COMPETITIVENESS IN THE ROMANIAN CULTURAL ORGANIZATIONS IN THE CONTEXT OF URBAN DEVELOPMENT Management & Marketing Museums marketing tourism development cultural development competitive advantage marketing mix visitors best practices |
| title | PRADO MUSEUM - SUCCESSFUL MODEL FOR RAISING COMPETITIVENESS IN THE ROMANIAN CULTURAL ORGANIZATIONS IN THE CONTEXT OF URBAN DEVELOPMENT |
| title_full | PRADO MUSEUM - SUCCESSFUL MODEL FOR RAISING COMPETITIVENESS IN THE ROMANIAN CULTURAL ORGANIZATIONS IN THE CONTEXT OF URBAN DEVELOPMENT |
| title_fullStr | PRADO MUSEUM - SUCCESSFUL MODEL FOR RAISING COMPETITIVENESS IN THE ROMANIAN CULTURAL ORGANIZATIONS IN THE CONTEXT OF URBAN DEVELOPMENT |
| title_full_unstemmed | PRADO MUSEUM - SUCCESSFUL MODEL FOR RAISING COMPETITIVENESS IN THE ROMANIAN CULTURAL ORGANIZATIONS IN THE CONTEXT OF URBAN DEVELOPMENT |
| title_short | PRADO MUSEUM - SUCCESSFUL MODEL FOR RAISING COMPETITIVENESS IN THE ROMANIAN CULTURAL ORGANIZATIONS IN THE CONTEXT OF URBAN DEVELOPMENT |
| title_sort | prado museum successful model for raising competitiveness in the romanian cultural organizations in the context of urban development |
| topic | Museums marketing tourism development cultural development competitive advantage marketing mix visitors best practices |
| url | http://www.mnmk.ro/documents/2012-secondpart/13-25-2-12-FFF.pdf |
| work_keys_str_mv | AT razvanandreicorbos pradomuseumsuccessfulmodelforraisingcompetitivenessintheromanianculturalorganizationsinthecontextofurbandevelopment AT ruxandrairinapopescu pradomuseumsuccessfulmodelforraisingcompetitivenessintheromanianculturalorganizationsinthecontextofurbandevelopment |