Media Credibility Perception Among Millennials in Slovakia
Communication professionals have been facing various challenges and one of them is how to win the audience. Past studies suggest that credibility could be the key. Therefore, credibility can be suggested as one of the key factors driving the traffi c of individuals to certain media. By gaining a bet...
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| Format: | Article |
| Language: | English |
| Published: |
University of Warsaw
2016-01-01
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| Series: | Journal of Marketing and Consumer Behaviour in Emerging Markets |
| Subjects: | |
| Online Access: | https://press.wz.uw.edu.pl/jmcbem/vol2016/iss2/10/ |
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