Processi di self-digital identity building dei protagonisti della politica locale: narrazioni social nel caso dei candidati sindaco a Napoli
Starting from the assumption related to the personalization of politics (Castells, 2008; Barile, 2014) that open to those disintermediated ways in which build relations with the electors, this paper is focused on those identity building processes digitally held. The digital-self that politicians sel...
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| Format: | Article |
| Language: | deu |
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Firenze University Press
2023-12-01
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| Series: | SocietàMutamentoPolitica: Rivista Italiana di Sociologia |
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| Online Access: | https://oajournals.fupress.net/index.php/smp/article/view/15025 |
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| author | Gabriella Punziano Giuseppe Michele Padricelli |
| author_facet | Gabriella Punziano Giuseppe Michele Padricelli |
| author_sort | Gabriella Punziano |
| collection | DOAJ |
| description | Starting from the assumption related to the personalization of politics (Castells, 2008; Barile, 2014) that open to those disintermediated ways in which build relations with the electors, this paper is focused on those identity building processes digitally held. The digital-self that politicians self-build on digital media and on the social media-sphere thanks to specific narrative frames. The case study adopted delas with the local election in Naples in October 2021. It retraces the narrations self-built by the candidates on Facebook and Twitter. The empirical work is projected to a digital-mixed content analysis (Punziano, 2022) oriented to define profiles and trajectories of the self-identity building process of candidates, the features of those identities, the configuration of the relations with the connected electors and the impacts of their communication strategies on the electoral results. In line with these objectives, we intend to comprehend if the digital self-constructions of candidates have been pushed by the same electoral event, how they were different before the candidates’ nominations and if they shut down later the electoral campaign. |
| format | Article |
| id | doaj-art-bbc170d4d20647d7a297cc4eb07f7e50 |
| institution | DOAJ |
| issn | 2038-3150 |
| language | deu |
| publishDate | 2023-12-01 |
| publisher | Firenze University Press |
| record_format | Article |
| series | SocietàMutamentoPolitica: Rivista Italiana di Sociologia |
| spelling | doaj-art-bbc170d4d20647d7a297cc4eb07f7e502025-08-20T03:03:29ZdeuFirenze University PressSocietàMutamentoPolitica: Rivista Italiana di Sociologia2038-31502023-12-01142819320910.36253/smp-1502513854Processi di self-digital identity building dei protagonisti della politica locale: narrazioni social nel caso dei candidati sindaco a NapoliGabriella PunzianoGiuseppe Michele Padricellihttps://orcid.org/0000-0003-3096-1104Starting from the assumption related to the personalization of politics (Castells, 2008; Barile, 2014) that open to those disintermediated ways in which build relations with the electors, this paper is focused on those identity building processes digitally held. The digital-self that politicians self-build on digital media and on the social media-sphere thanks to specific narrative frames. The case study adopted delas with the local election in Naples in October 2021. It retraces the narrations self-built by the candidates on Facebook and Twitter. The empirical work is projected to a digital-mixed content analysis (Punziano, 2022) oriented to define profiles and trajectories of the self-identity building process of candidates, the features of those identities, the configuration of the relations with the connected electors and the impacts of their communication strategies on the electoral results. In line with these objectives, we intend to comprehend if the digital self-constructions of candidates have been pushed by the same electoral event, how they were different before the candidates’ nominations and if they shut down later the electoral campaign.https://oajournals.fupress.net/index.php/smp/article/view/15025disintermediationlocal electionspolitical communicationcontent analysis |
| spellingShingle | Gabriella Punziano Giuseppe Michele Padricelli Processi di self-digital identity building dei protagonisti della politica locale: narrazioni social nel caso dei candidati sindaco a Napoli SocietàMutamentoPolitica: Rivista Italiana di Sociologia disintermediation local elections political communication content analysis |
| title | Processi di self-digital identity building dei protagonisti della politica locale: narrazioni social nel caso dei candidati sindaco a Napoli |
| title_full | Processi di self-digital identity building dei protagonisti della politica locale: narrazioni social nel caso dei candidati sindaco a Napoli |
| title_fullStr | Processi di self-digital identity building dei protagonisti della politica locale: narrazioni social nel caso dei candidati sindaco a Napoli |
| title_full_unstemmed | Processi di self-digital identity building dei protagonisti della politica locale: narrazioni social nel caso dei candidati sindaco a Napoli |
| title_short | Processi di self-digital identity building dei protagonisti della politica locale: narrazioni social nel caso dei candidati sindaco a Napoli |
| title_sort | processi di self digital identity building dei protagonisti della politica locale narrazioni social nel caso dei candidati sindaco a napoli |
| topic | disintermediation local elections political communication content analysis |
| url | https://oajournals.fupress.net/index.php/smp/article/view/15025 |
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