Processi di self-digital identity building dei protagonisti della politica locale: narrazioni social nel caso dei candidati sindaco a Napoli

Starting from the assumption related to the personalization of politics (Castells, 2008; Barile, 2014) that open to those disintermediated ways in which build relations with the electors, this paper is focused on those identity building processes digitally held. The digital-self that politicians sel...

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Main Authors: Gabriella Punziano, Giuseppe Michele Padricelli
Format: Article
Language:deu
Published: Firenze University Press 2023-12-01
Series:SocietàMutamentoPolitica: Rivista Italiana di Sociologia
Subjects:
Online Access:https://oajournals.fupress.net/index.php/smp/article/view/15025
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author Gabriella Punziano
Giuseppe Michele Padricelli
author_facet Gabriella Punziano
Giuseppe Michele Padricelli
author_sort Gabriella Punziano
collection DOAJ
description Starting from the assumption related to the personalization of politics (Castells, 2008; Barile, 2014) that open to those disintermediated ways in which build relations with the electors, this paper is focused on those identity building processes digitally held. The digital-self that politicians self-build on digital media and on the social media-sphere thanks to specific narrative frames. The case study adopted delas with the local election in Naples in October 2021. It retraces the narrations self-built by the candidates on Facebook and Twitter. The empirical work is projected to a digital-mixed content analysis (Punziano, 2022) oriented to define profiles and trajectories of the self-identity building process of candidates, the features of those identities, the configuration of the relations with the connected electors and the impacts of their communication strategies on the electoral results. In line with these objectives, we intend to comprehend if the digital self-constructions of candidates have been pushed by the same electoral event, how they were different before the candidates’ nominations and if they shut down later the electoral campaign.
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spelling doaj-art-bbc170d4d20647d7a297cc4eb07f7e502025-08-20T03:03:29ZdeuFirenze University PressSocietàMutamentoPolitica: Rivista Italiana di Sociologia2038-31502023-12-01142819320910.36253/smp-1502513854Processi di self-digital identity building dei protagonisti della politica locale: narrazioni social nel caso dei candidati sindaco a NapoliGabriella PunzianoGiuseppe Michele Padricellihttps://orcid.org/0000-0003-3096-1104Starting from the assumption related to the personalization of politics (Castells, 2008; Barile, 2014) that open to those disintermediated ways in which build relations with the electors, this paper is focused on those identity building processes digitally held. The digital-self that politicians self-build on digital media and on the social media-sphere thanks to specific narrative frames. The case study adopted delas with the local election in Naples in October 2021. It retraces the narrations self-built by the candidates on Facebook and Twitter. The empirical work is projected to a digital-mixed content analysis (Punziano, 2022) oriented to define profiles and trajectories of the self-identity building process of candidates, the features of those identities, the configuration of the relations with the connected electors and the impacts of their communication strategies on the electoral results. In line with these objectives, we intend to comprehend if the digital self-constructions of candidates have been pushed by the same electoral event, how they were different before the candidates’ nominations and if they shut down later the electoral campaign.https://oajournals.fupress.net/index.php/smp/article/view/15025disintermediationlocal electionspolitical communicationcontent analysis
spellingShingle Gabriella Punziano
Giuseppe Michele Padricelli
Processi di self-digital identity building dei protagonisti della politica locale: narrazioni social nel caso dei candidati sindaco a Napoli
SocietàMutamentoPolitica: Rivista Italiana di Sociologia
disintermediation
local elections
political communication
content analysis
title Processi di self-digital identity building dei protagonisti della politica locale: narrazioni social nel caso dei candidati sindaco a Napoli
title_full Processi di self-digital identity building dei protagonisti della politica locale: narrazioni social nel caso dei candidati sindaco a Napoli
title_fullStr Processi di self-digital identity building dei protagonisti della politica locale: narrazioni social nel caso dei candidati sindaco a Napoli
title_full_unstemmed Processi di self-digital identity building dei protagonisti della politica locale: narrazioni social nel caso dei candidati sindaco a Napoli
title_short Processi di self-digital identity building dei protagonisti della politica locale: narrazioni social nel caso dei candidati sindaco a Napoli
title_sort processi di self digital identity building dei protagonisti della politica locale narrazioni social nel caso dei candidati sindaco a napoli
topic disintermediation
local elections
political communication
content analysis
url https://oajournals.fupress.net/index.php/smp/article/view/15025
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