Empowered or constrained? Gender narratives in Cyberpunk-style microfilm advertisements
Abstract This study examines the portrayal of gender in Cyberpunk-style microfilm advertising (CMA), a genre that blends futuristic technology with dystopian elements. By employing qualitative content analysis grounded in theories of gender performativity and media representation, this research exam...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer Nature
2025-04-01
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| Series: | Humanities & Social Sciences Communications |
| Online Access: | https://doi.org/10.1057/s41599-025-04618-0 |
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