Study on the influence of customers' consumption intention in online food delivery service: Calorie label as the moderator variable.

Study on the influence of customers' consumption intention in online food delivery service: Calorie label as the moderator variable.

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Online food delivery (OFD) service, is a catering service model taking the Internet as the platform, where customers place orders online and enjoy offline delivery services. Customers' attention on calorie labels when ordering food online is increasing with the increased health awareness in rec...

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Bibliographic Details
Main Authors:	Huilin Yuan, Jue Wang
Format:	Article
Language:	English
Published:	Public Library of Science (PLoS) 2025-01-01
Series:	PLoS ONE
Online Access:	https://doi.org/10.1371/journal.pone.0326617
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