A framework for promoting behavioral change through game design elements in social marketing
This paper presents a conceptual and practical framework designed to integrate game design elements into social marketing practices, aiming to enhance user engagement and intrinsic motivation. Addressing a gap in existing generalist models, the proposed framework is grounded in the principles of T...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Católica Portuguesa, Instituto de Gestão e das Organizações da Saúde
2025-06-01
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| Series: | Gestão e Desenvolvimento |
| Subjects: | |
| Online Access: | https://revistas.ucp.pt/index.php/gestaoedesenvolvimento/article/view/17691 |
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