MARKETING CHANGES MANAGEMENT
The article considers the categories of "transformation" and "development" as the transition of economic entities from one qualitative state to another. The role and place of marketing planning in business activity is demonstrated. Marketing planning is considered the most import...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Saint Petersburg Electrotechnical University
2019-02-01
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| Series: | Дискурс |
| Subjects: | |
| Online Access: | https://discourse.elpub.ru/jour/article/view/261 |
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| _version_ | 1849394250128556032 |
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| author | T. D. Maslova S. G. Bozhuk D. V. Smirnova |
| author_facet | T. D. Maslova S. G. Bozhuk D. V. Smirnova |
| author_sort | T. D. Maslova |
| collection | DOAJ |
| description | The article considers the categories of "transformation" and "development" as the transition of economic entities from one qualitative state to another. The role and place of marketing planning in business activity is demonstrated. Marketing planning is considered the most important function of marketing management in the situation that is constantly changing. The authors define the notions of "marketing changes" and "marketing planning" and reveal the insights into the concepts. The algorithm of marketing planning process is developed, and its stages are reviewed. The place of marketing planning in the functions of marketing management is determined at different levels. It allows to respond to changes promptly and correctly. Marketing changes are specified. They are classified according to the power of influence and the extent of adjustments of the marketing plan. |
| format | Article |
| id | doaj-art-bb672fff2d524e78b3597c6c57513dce |
| institution | Kabale University |
| issn | 2412-8562 2658-7777 |
| language | English |
| publishDate | 2019-02-01 |
| publisher | Saint Petersburg Electrotechnical University |
| record_format | Article |
| series | Дискурс |
| spelling | doaj-art-bb672fff2d524e78b3597c6c57513dce2025-08-20T03:40:02ZengSaint Petersburg Electrotechnical UniversityДискурс2412-85622658-77772019-02-0151556610.32603/2412-8562-2019-5-1-55-66260MARKETING CHANGES MANAGEMENTT. D. Maslova0S. G. Bozhuk1D. V. Smirnova2Saint Petersburg Electrotechnical University «LETI»Peter the Great St. Petersburg Polytechnic UniversitySaint Petersburg State Economic UniversityThe article considers the categories of "transformation" and "development" as the transition of economic entities from one qualitative state to another. The role and place of marketing planning in business activity is demonstrated. Marketing planning is considered the most important function of marketing management in the situation that is constantly changing. The authors define the notions of "marketing changes" and "marketing planning" and reveal the insights into the concepts. The algorithm of marketing planning process is developed, and its stages are reviewed. The place of marketing planning in the functions of marketing management is determined at different levels. It allows to respond to changes promptly and correctly. Marketing changes are specified. They are classified according to the power of influence and the extent of adjustments of the marketing plan.https://discourse.elpub.ru/jour/article/view/261marketing changesgalloping marketing changesmarketing planningmarketing planning stagesmarketing functions |
| spellingShingle | T. D. Maslova S. G. Bozhuk D. V. Smirnova MARKETING CHANGES MANAGEMENT Дискурс marketing changes galloping marketing changes marketing planning marketing planning stages marketing functions |
| title | MARKETING CHANGES MANAGEMENT |
| title_full | MARKETING CHANGES MANAGEMENT |
| title_fullStr | MARKETING CHANGES MANAGEMENT |
| title_full_unstemmed | MARKETING CHANGES MANAGEMENT |
| title_short | MARKETING CHANGES MANAGEMENT |
| title_sort | marketing changes management |
| topic | marketing changes galloping marketing changes marketing planning marketing planning stages marketing functions |
| url | https://discourse.elpub.ru/jour/article/view/261 |
| work_keys_str_mv | AT tdmaslova marketingchangesmanagement AT sgbozhuk marketingchangesmanagement AT dvsmirnova marketingchangesmanagement |