Innovative Design of Marketing Ecosystems
This study is devoted to the issues of ecosystems and the ecosystem approach. The formation and use of marketing ecosystems can simplify both the processes of transformation of technological patterns and the interaction of different types of business models of enterprises. A separate focus is on mar...
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| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Government of the Russian Federation, Financial University
2024-05-01
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| Series: | Управленческие науки |
| Subjects: | |
| Online Access: | https://managementscience.fa.ru/jour/article/view/531 |
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