Game User Preference Data Analysis and Market Guidance Based on Dynamic Attention GRU
With the development of Internet technology and social model, game products have become an important product of people’s life for entertainment and recreation, and the precise marketing of game products has become a winning means for enterprises to improve competitiveness and reduce labor cost consu...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2021-01-01
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| Series: | Discrete Dynamics in Nature and Society |
| Online Access: | http://dx.doi.org/10.1155/2021/5666405 |
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| _version_ | 1849685464538152960 |
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| author | Xuelian Yang Jin Bai Xiaolin Wang |
| author_facet | Xuelian Yang Jin Bai Xiaolin Wang |
| author_sort | Xuelian Yang |
| collection | DOAJ |
| description | With the development of Internet technology and social model, game products have become an important product of people’s life for entertainment and recreation, and the precise marketing of game products has become a winning means for enterprises to improve competitiveness and reduce labor cost consumption, and major game companies are also paying more and more attention to the data-based marketing model. How to dig out the effective information from the existing market behavior data is a powerful means to implement precise marketing. Achieving precise positioning and marketing of gaming market is the guarantee of innovative development of game companies. For the research on the above problem, based on the SEMAS process of data mining, this paper proposes a mining model based on recurrent neural network, which is named as Dynamic Attention GRU (DAGRU) with multiple dynamic attention mechanisms, and evaluates it on two self-built data sets of user behavior samples. The results demonstrate that the mining method can effectively analyze and predict the player behavior goals. The game marketing system based on data mining can indeed provide more accurate and automated marketing services, which greatly reduces the cost investment under the traditional marketing model and achieves accurate targeting marketing services and has certain application value. |
| format | Article |
| id | doaj-art-bb58bf8fb1a7429cad6b894226d89350 |
| institution | DOAJ |
| issn | 1607-887X |
| language | English |
| publishDate | 2021-01-01 |
| publisher | Wiley |
| record_format | Article |
| series | Discrete Dynamics in Nature and Society |
| spelling | doaj-art-bb58bf8fb1a7429cad6b894226d893502025-08-20T03:23:07ZengWileyDiscrete Dynamics in Nature and Society1607-887X2021-01-01202110.1155/2021/5666405Game User Preference Data Analysis and Market Guidance Based on Dynamic Attention GRUXuelian Yang0Jin Bai1Xiaolin Wang2School of EconomicsSchool of EconomicsSchool of EconomicsWith the development of Internet technology and social model, game products have become an important product of people’s life for entertainment and recreation, and the precise marketing of game products has become a winning means for enterprises to improve competitiveness and reduce labor cost consumption, and major game companies are also paying more and more attention to the data-based marketing model. How to dig out the effective information from the existing market behavior data is a powerful means to implement precise marketing. Achieving precise positioning and marketing of gaming market is the guarantee of innovative development of game companies. For the research on the above problem, based on the SEMAS process of data mining, this paper proposes a mining model based on recurrent neural network, which is named as Dynamic Attention GRU (DAGRU) with multiple dynamic attention mechanisms, and evaluates it on two self-built data sets of user behavior samples. The results demonstrate that the mining method can effectively analyze and predict the player behavior goals. The game marketing system based on data mining can indeed provide more accurate and automated marketing services, which greatly reduces the cost investment under the traditional marketing model and achieves accurate targeting marketing services and has certain application value.http://dx.doi.org/10.1155/2021/5666405 |
| spellingShingle | Xuelian Yang Jin Bai Xiaolin Wang Game User Preference Data Analysis and Market Guidance Based on Dynamic Attention GRU Discrete Dynamics in Nature and Society |
| title | Game User Preference Data Analysis and Market Guidance Based on Dynamic Attention GRU |
| title_full | Game User Preference Data Analysis and Market Guidance Based on Dynamic Attention GRU |
| title_fullStr | Game User Preference Data Analysis and Market Guidance Based on Dynamic Attention GRU |
| title_full_unstemmed | Game User Preference Data Analysis and Market Guidance Based on Dynamic Attention GRU |
| title_short | Game User Preference Data Analysis and Market Guidance Based on Dynamic Attention GRU |
| title_sort | game user preference data analysis and market guidance based on dynamic attention gru |
| url | http://dx.doi.org/10.1155/2021/5666405 |
| work_keys_str_mv | AT xuelianyang gameuserpreferencedataanalysisandmarketguidancebasedondynamicattentiongru AT jinbai gameuserpreferencedataanalysisandmarketguidancebasedondynamicattentiongru AT xiaolinwang gameuserpreferencedataanalysisandmarketguidancebasedondynamicattentiongru |