Reading/Writing Canada: a Facebook Wall about Canadian Literature

The CBC operates on a mandate that defines it as a company of content whose vision is to connect Canadians through attractive Canadian content and whose values include serving the Canadian public. This article responds to the questions of how the CBC uses social media to disseminate national litera...

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Main Author: Graciela Martínez-Zalce
Format: Article
Language:English
Published: Universidad Nacional Autónoma de México 2022-10-01
Series:Norteamérica
Online Access:https://www.revistanorteamerica.unam.mx/index.php/nam/article/view/606
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author Graciela Martínez-Zalce
author_facet Graciela Martínez-Zalce
author_sort Graciela Martínez-Zalce
collection DOAJ
description The CBC operates on a mandate that defines it as a company of content whose vision is to connect Canadians through attractive Canadian content and whose values include serving the Canadian public. This article responds to the questions of how the CBC uses social media to disseminate national literatures, taking a Facebook wall Canada Reads, as a case study, based on the small stories method (Georgakoupoulou) to analyze narrative activities that are important for recognizing the identity-forging work of their narrator as well as the social fabric of practices that people become involved in, with the objective of discovering if it has created a virtual community of practice (as conceived by Robert V. Kozinets) and if it has achieved, at the same time, the ultimate goal of discussing contemporary Canadian identities and if it has fulfilled its aim to disseminated contemporary regional and national quality content.
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publisher Universidad Nacional Autónoma de México
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spelling doaj-art-bb508311e77247829e30a6962c2a9bac2025-08-20T01:51:17ZengUniversidad Nacional Autónoma de MéxicoNorteamérica1870-35502448-72282022-10-0118110.22201/cisan.24487228e.2023.1.606Reading/Writing Canada: a Facebook Wall about Canadian LiteratureGraciela Martínez-Zalce0Centro de Investigaciones sobre América del Norte, Universidad Nacional Autónoma de Mexico. The CBC operates on a mandate that defines it as a company of content whose vision is to connect Canadians through attractive Canadian content and whose values include serving the Canadian public. This article responds to the questions of how the CBC uses social media to disseminate national literatures, taking a Facebook wall Canada Reads, as a case study, based on the small stories method (Georgakoupoulou) to analyze narrative activities that are important for recognizing the identity-forging work of their narrator as well as the social fabric of practices that people become involved in, with the objective of discovering if it has created a virtual community of practice (as conceived by Robert V. Kozinets) and if it has achieved, at the same time, the ultimate goal of discussing contemporary Canadian identities and if it has fulfilled its aim to disseminated contemporary regional and national quality content. https://www.revistanorteamerica.unam.mx/index.php/nam/article/view/606
spellingShingle Graciela Martínez-Zalce
Reading/Writing Canada: a Facebook Wall about Canadian Literature
Norteamérica
title Reading/Writing Canada: a Facebook Wall about Canadian Literature
title_full Reading/Writing Canada: a Facebook Wall about Canadian Literature
title_fullStr Reading/Writing Canada: a Facebook Wall about Canadian Literature
title_full_unstemmed Reading/Writing Canada: a Facebook Wall about Canadian Literature
title_short Reading/Writing Canada: a Facebook Wall about Canadian Literature
title_sort reading writing canada a facebook wall about canadian literature
url https://www.revistanorteamerica.unam.mx/index.php/nam/article/view/606
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