Prototyping is part of a marketing diversification on the market today
Based on the offers of market segmentation in two aspects - the choice of target market (within the entire industry or individual segments) and strategic advantage (uniqueness of the product or its price), we can distinguish the following types of marketing strategies: strategy for a mass marketing...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Russian Academy of Entrepreneurship
2020-01-01
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| Series: | Путеводитель предпринимателя |
| Subjects: | |
| Online Access: | https://www.pp-mag.ru/jour/article/view/1345 |
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| _version_ | 1849697013893955584 |
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| author | V. E. Gladkova V. V. Zharikov K. V. Gorodnichev |
| author_facet | V. E. Gladkova V. V. Zharikov K. V. Gorodnichev |
| author_sort | V. E. Gladkova |
| collection | DOAJ |
| description | Based on the offers of market segmentation in two aspects - the choice of target market (within the entire industry or individual segments) and strategic advantage (uniqueness of the product or its price), we can distinguish the following types of marketing strategies: strategy for a mass marketing strategy targeted marketing strategy and marketing diversification or prototyping. In the article the features of the prototyping on the example of the cosmetics market in Russia. |
| format | Article |
| id | doaj-art-bb3bf7e4f3be4192adc87746123e8ed1 |
| institution | DOAJ |
| issn | 2073-9885 2687-136X |
| language | Russian |
| publishDate | 2020-01-01 |
| publisher | Russian Academy of Entrepreneurship |
| record_format | Article |
| series | Путеводитель предпринимателя |
| spelling | doaj-art-bb3bf7e4f3be4192adc87746123e8ed12025-08-20T03:19:18ZrusRussian Academy of EntrepreneurshipПутеводитель предпринимателя2073-98852687-136X2020-01-0103250561344Prototyping is part of a marketing diversification on the market todayV. E. Gladkova0V. V. Zharikov1K. V. Gorodnichev2Russian аcademy of entrepreneurshipMoscow state humanitarian-economic UniversityMoscow state humanitarian-economic UniversityBased on the offers of market segmentation in two aspects - the choice of target market (within the entire industry or individual segments) and strategic advantage (uniqueness of the product or its price), we can distinguish the following types of marketing strategies: strategy for a mass marketing strategy targeted marketing strategy and marketing diversification or prototyping. In the article the features of the prototyping on the example of the cosmetics market in Russia.https://www.pp-mag.ru/jour/article/view/1345marketingdiversificationprototypingtarget marketstrategycosmetics |
| spellingShingle | V. E. Gladkova V. V. Zharikov K. V. Gorodnichev Prototyping is part of a marketing diversification on the market today Путеводитель предпринимателя marketing diversification prototyping target market strategy cosmetics |
| title | Prototyping is part of a marketing diversification on the market today |
| title_full | Prototyping is part of a marketing diversification on the market today |
| title_fullStr | Prototyping is part of a marketing diversification on the market today |
| title_full_unstemmed | Prototyping is part of a marketing diversification on the market today |
| title_short | Prototyping is part of a marketing diversification on the market today |
| title_sort | prototyping is part of a marketing diversification on the market today |
| topic | marketing diversification prototyping target market strategy cosmetics |
| url | https://www.pp-mag.ru/jour/article/view/1345 |
| work_keys_str_mv | AT vegladkova prototypingispartofamarketingdiversificationonthemarkettoday AT vvzharikov prototypingispartofamarketingdiversificationonthemarkettoday AT kvgorodnichev prototypingispartofamarketingdiversificationonthemarkettoday |