AUDIENCE PERCEPTION OF THE USE OF TELEVISION JINGLES IN CREATING AWARENESS OF E-PAYMENT SYSTEM
The sole purpose of the media is to share information on current affairs, news and entertainment. In this era of digitization, sharing, promoting and usage of Digital Payment System in the open marketplace is essential for the audience. The main objective of promoting the electronic payment system...
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| Format: | Article |
| Language: | English |
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Federal University Wukari
2023-09-01
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| Series: | International Studies Journal |
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| Online Access: | https://wissjournals.com.ng/index.php/wiss/article/view/180 |
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| author | Jemimah Deynum Elisha Ayodele Babatunde Joseph |
| author_facet | Jemimah Deynum Elisha Ayodele Babatunde Joseph |
| author_sort | Jemimah Deynum Elisha |
| collection | DOAJ |
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The sole purpose of the media is to share information on current affairs, news and entertainment. In this era of digitization, sharing, promoting and usage of Digital Payment System in the open marketplace is essential for the audience. The main objective of promoting the electronic payment system is to create awareness among the people especially and ensure they are conscious of the advantages of digital payment services and understand the importance of converting the country into a cashless economy. The audience perception of the use of television jingles in creating awareness of e-payment system can be a mixed bag. On one hand, television jingles have the potential to create catchy and memorable tunes that can stick in people’s minds, effectively promoting e-payment systems and increasing their visibility. On the other hand, there are several critical aspects to consider when evaluating the effectiveness of television jingles in shaping audience perception. The paper, examine the conceptional clarifications on perception, television jingles and electronic payment system also the impact of television jingles on audience perception. The study was anchored on consistency theory. It also outlines the challenges of television jingles, how it has limited span to convey information which can make it challenging to provide comprehensive information amongst others.
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| format | Article |
| id | doaj-art-bb168c6a25e04b8780c07eb6b6611fcb |
| institution | Kabale University |
| issn | 2756-4649 |
| language | English |
| publishDate | 2023-09-01 |
| publisher | Federal University Wukari |
| record_format | Article |
| series | International Studies Journal |
| spelling | doaj-art-bb168c6a25e04b8780c07eb6b6611fcb2025-02-10T10:00:58ZengFederal University WukariInternational Studies Journal2756-46492023-09-0173AUDIENCE PERCEPTION OF THE USE OF TELEVISION JINGLES IN CREATING AWARENESS OF E-PAYMENT SYSTEMJemimah Deynum Elisha0Ayodele Babatunde Joseph1Kaduna State University, NigeriaKaduna State University, Kaduna The sole purpose of the media is to share information on current affairs, news and entertainment. In this era of digitization, sharing, promoting and usage of Digital Payment System in the open marketplace is essential for the audience. The main objective of promoting the electronic payment system is to create awareness among the people especially and ensure they are conscious of the advantages of digital payment services and understand the importance of converting the country into a cashless economy. The audience perception of the use of television jingles in creating awareness of e-payment system can be a mixed bag. On one hand, television jingles have the potential to create catchy and memorable tunes that can stick in people’s minds, effectively promoting e-payment systems and increasing their visibility. On the other hand, there are several critical aspects to consider when evaluating the effectiveness of television jingles in shaping audience perception. The paper, examine the conceptional clarifications on perception, television jingles and electronic payment system also the impact of television jingles on audience perception. The study was anchored on consistency theory. It also outlines the challenges of television jingles, how it has limited span to convey information which can make it challenging to provide comprehensive information amongst others. https://wissjournals.com.ng/index.php/wiss/article/view/180Audienceperceptione-payment systemTelevision Jinglesawareness |
| spellingShingle | Jemimah Deynum Elisha Ayodele Babatunde Joseph AUDIENCE PERCEPTION OF THE USE OF TELEVISION JINGLES IN CREATING AWARENESS OF E-PAYMENT SYSTEM International Studies Journal Audience perception e-payment system Television Jingles awareness |
| title | AUDIENCE PERCEPTION OF THE USE OF TELEVISION JINGLES IN CREATING AWARENESS OF E-PAYMENT SYSTEM |
| title_full | AUDIENCE PERCEPTION OF THE USE OF TELEVISION JINGLES IN CREATING AWARENESS OF E-PAYMENT SYSTEM |
| title_fullStr | AUDIENCE PERCEPTION OF THE USE OF TELEVISION JINGLES IN CREATING AWARENESS OF E-PAYMENT SYSTEM |
| title_full_unstemmed | AUDIENCE PERCEPTION OF THE USE OF TELEVISION JINGLES IN CREATING AWARENESS OF E-PAYMENT SYSTEM |
| title_short | AUDIENCE PERCEPTION OF THE USE OF TELEVISION JINGLES IN CREATING AWARENESS OF E-PAYMENT SYSTEM |
| title_sort | audience perception of the use of television jingles in creating awareness of e payment system |
| topic | Audience perception e-payment system Television Jingles awareness |
| url | https://wissjournals.com.ng/index.php/wiss/article/view/180 |
| work_keys_str_mv | AT jemimahdeynumelisha audienceperceptionoftheuseoftelevisionjinglesincreatingawarenessofepaymentsystem AT ayodelebabatundejoseph audienceperceptionoftheuseoftelevisionjinglesincreatingawarenessofepaymentsystem |