The Impact of Consumer Behavior on Purchasing Decisions: A Case Study of Starbucks Customers at MSU Alam Syah, Malaysia
The advancement of technology has driven economic growth in a positive direction. On the other hand, the impact of technological development has also influenced changes in consumer behavior when making decisions. Therefore, this shift in consumer behavior must be accompanied by effective strategies...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Politeknik Negeri Jember
2024-12-01
|
| Series: | Jurnal Manajemen Agribisnis dan Agroindustri |
| Subjects: | |
| Online Access: | https://jmaa.polije.ac.id/index.php/journal/article/view/95 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|