Greenlash in the media

Abstract This study uses metadata visualisation and corpus linguistics to examine patterns of representation of the emerging term greenlash in media reports, as retrieved from the Nexis news database. The metadata analysis reveals that media coverage of greenlash has surged since 2021, predominantly...

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Main Authors: Yingnian Tao, Mark Ryan
Format: Article
Language:English
Published: Springer Nature 2025-07-01
Series:Humanities & Social Sciences Communications
Online Access:https://doi.org/10.1057/s41599-025-05324-7
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author Yingnian Tao
Mark Ryan
author_facet Yingnian Tao
Mark Ryan
author_sort Yingnian Tao
collection DOAJ
description Abstract This study uses metadata visualisation and corpus linguistics to examine patterns of representation of the emerging term greenlash in media reports, as retrieved from the Nexis news database. The metadata analysis reveals that media coverage of greenlash has surged since 2021, predominantly in left leaning European and North American media sources. Through Sketch Engine, collocation analysis identified core thematic areas surrounding greenlash: definition and resistance, status, actor, cause and impact, and location. Our findings indicate that greenlash is primarily a European phenomenon, which may be attributed to a lack of mainstream outlets through which actors can voice opposition to climate policies. The phenomenon is largely driven by economic concerns, in response to specific policies perceived to impose financial burdens on protesting groups. Moreover, our analysis reveals that media organisations often introduce the term greenlash as broad, generalised public opposition to environmental policies rather than a complex, economically driven opposition to specific policies, and portray this opposition in a negative light. We suggest that media organisations may downplay these elements in opposition to neoliberal or populist ideologies or to retain readership. This phenomenon thus highlights the complex intersection between environmental policies, economic burdens, and political divisions underscoring the broader tensions and paradoxes surrounding climate action and socio-economic disparities.
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spelling doaj-art-bb03492d6acb40e28664931a7d2202942025-08-20T03:42:48ZengSpringer NatureHumanities & Social Sciences Communications2662-99922025-07-0112111510.1057/s41599-025-05324-7Greenlash in the mediaYingnian Tao0Mark Ryan1Department of Psychology, Lancaster UniversityDepartment of Marketing, Lancaster University Management SchoolAbstract This study uses metadata visualisation and corpus linguistics to examine patterns of representation of the emerging term greenlash in media reports, as retrieved from the Nexis news database. The metadata analysis reveals that media coverage of greenlash has surged since 2021, predominantly in left leaning European and North American media sources. Through Sketch Engine, collocation analysis identified core thematic areas surrounding greenlash: definition and resistance, status, actor, cause and impact, and location. Our findings indicate that greenlash is primarily a European phenomenon, which may be attributed to a lack of mainstream outlets through which actors can voice opposition to climate policies. The phenomenon is largely driven by economic concerns, in response to specific policies perceived to impose financial burdens on protesting groups. Moreover, our analysis reveals that media organisations often introduce the term greenlash as broad, generalised public opposition to environmental policies rather than a complex, economically driven opposition to specific policies, and portray this opposition in a negative light. We suggest that media organisations may downplay these elements in opposition to neoliberal or populist ideologies or to retain readership. This phenomenon thus highlights the complex intersection between environmental policies, economic burdens, and political divisions underscoring the broader tensions and paradoxes surrounding climate action and socio-economic disparities.https://doi.org/10.1057/s41599-025-05324-7
spellingShingle Yingnian Tao
Mark Ryan
Greenlash in the media
Humanities & Social Sciences Communications
title Greenlash in the media
title_full Greenlash in the media
title_fullStr Greenlash in the media
title_full_unstemmed Greenlash in the media
title_short Greenlash in the media
title_sort greenlash in the media
url https://doi.org/10.1057/s41599-025-05324-7
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