Determinant Factors in Purchasing Decisions on Uncertified Halal Food Products: Study on Indonesian Students in Taiwan

Determinant Factors in Purchasing Decisions on Uncertified Halal Food Products: Study on Indonesian Students in Taiwan

This research investigates the determinant factors influencing the purchasing decisions of Indonesian students in Taiwan regarding uncertified halal food products. Despite the growing demand for halal products globally, the uncertainty surrounding the halal status of certain food items poses challen...

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Bibliographic Details
Main Authors: Viera Nu'riza Pratiwi, Endah Budi Permana Putri, Sa’bania Hari Rahajeng, Paramita Viantry, Rakha Ramadhana A.B.
Format: Article
Language:English
Published: Halal Center UIN Sunan Gunung Djati Bandung 2024-08-01
Series:Indonesian Journal of Halal Research
Subjects:
attitude
perceived behavioral control
purchase decision
religiosity
trust
Online Access:https://journal.uinsgd.ac.id/index.php/ijhar/article/view/34958
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