Determinant Factors in Purchasing Decisions on Uncertified Halal Food Products: Study on Indonesian Students in Taiwan
This research investigates the determinant factors influencing the purchasing decisions of Indonesian students in Taiwan regarding uncertified halal food products. Despite the growing demand for halal products globally, the uncertainty surrounding the halal status of certain food items poses challen...
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| Format: | Article |
| Language: | English |
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Halal Center UIN Sunan Gunung Djati Bandung
2024-08-01
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| Series: | Indonesian Journal of Halal Research |
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| Online Access: | https://journal.uinsgd.ac.id/index.php/ijhar/article/view/34958 |
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| author | Viera Nu'riza Pratiwi Endah Budi Permana Putri Sa’bania Hari Rahajeng Paramita Viantry Rakha Ramadhana A.B. |
| author_facet | Viera Nu'riza Pratiwi Endah Budi Permana Putri Sa’bania Hari Rahajeng Paramita Viantry Rakha Ramadhana A.B. |
| author_sort | Viera Nu'riza Pratiwi |
| collection | DOAJ |
| description | This research investigates the determinant factors influencing the purchasing decisions of Indonesian students in Taiwan regarding uncertified halal food products. Despite the growing demand for halal products globally, the uncertainty surrounding the halal status of certain food items poses challenges, particularly for Muslim consumers. This study focuses on Indonesian students in Taiwan due to their unique position as international students residing in a country where halal certification may be less prevalent compared to their home country. Data was collected via structured questionnaires distributed among Indonesian students in various universities across Taiwan through a quantitative approach. The study employed multiple regression analysis to examine the relationships between several key variables, including trust, halal awareness, perceived behavioral control, subjective norms, religiousness and attitudes toward purchasing uncertified halal food products. The findings reveal significant insights into the factors influencing purchasing decisions in this context. Trust emerges as a crucial factor, indicating that consumers’ confidence in the halal status of products, despite lacking certification, significantly influences their purchasing attitudes. Furthermore, perceived behavioral control plays a significant role, reflecting individuals’ perceived ability to access and acquire uncertified halal products. Subjective norms also demonstrate a notable impact, reflecting the influence of social expectations and support from important reference groups. Interestingly, religiousness does not emerge as a significant determinant, suggesting that other factors may overshadow its influence in this context. Trust and perceived behavioral control significantly influence purchasing attitudes and decisions toward uncertified halal food products. In contrast, religiosity and halal awareness have less impact, suggesting the need for further research into additional factors that shape consumer behavior. |
| format | Article |
| id | doaj-art-baa60c79f4d841a1b1fe5431a8576a51 |
| institution | Kabale University |
| issn | 2656-3754 2657-0165 |
| language | English |
| publishDate | 2024-08-01 |
| publisher | Halal Center UIN Sunan Gunung Djati Bandung |
| record_format | Article |
| series | Indonesian Journal of Halal Research |
| spelling | doaj-art-baa60c79f4d841a1b1fe5431a8576a512025-02-12T04:27:35ZengHalal Center UIN Sunan Gunung Djati BandungIndonesian Journal of Halal Research2656-37542657-01652024-08-0162849710.15575/ijhar.v6i2.349589514Determinant Factors in Purchasing Decisions on Uncertified Halal Food Products: Study on Indonesian Students in TaiwanViera Nu'riza Pratiwi0Endah Budi Permana Putri1Sa’bania Hari Rahajeng2Paramita Viantry3Rakha Ramadhana A.B.4Universitas Nahdlatul Ulama SurabayaUniversitas Nahdlatul Ulama SurabayaUniversitas Nahdlatul Ulama SurabayaUniversitas Nahdlatul Ulama SurabayaNational Taiwan University of Science and TechnologyThis research investigates the determinant factors influencing the purchasing decisions of Indonesian students in Taiwan regarding uncertified halal food products. Despite the growing demand for halal products globally, the uncertainty surrounding the halal status of certain food items poses challenges, particularly for Muslim consumers. This study focuses on Indonesian students in Taiwan due to their unique position as international students residing in a country where halal certification may be less prevalent compared to their home country. Data was collected via structured questionnaires distributed among Indonesian students in various universities across Taiwan through a quantitative approach. The study employed multiple regression analysis to examine the relationships between several key variables, including trust, halal awareness, perceived behavioral control, subjective norms, religiousness and attitudes toward purchasing uncertified halal food products. The findings reveal significant insights into the factors influencing purchasing decisions in this context. Trust emerges as a crucial factor, indicating that consumers’ confidence in the halal status of products, despite lacking certification, significantly influences their purchasing attitudes. Furthermore, perceived behavioral control plays a significant role, reflecting individuals’ perceived ability to access and acquire uncertified halal products. Subjective norms also demonstrate a notable impact, reflecting the influence of social expectations and support from important reference groups. Interestingly, religiousness does not emerge as a significant determinant, suggesting that other factors may overshadow its influence in this context. Trust and perceived behavioral control significantly influence purchasing attitudes and decisions toward uncertified halal food products. In contrast, religiosity and halal awareness have less impact, suggesting the need for further research into additional factors that shape consumer behavior.https://journal.uinsgd.ac.id/index.php/ijhar/article/view/34958attitudeperceived behavioral controlpurchase decisionreligiositytrust |
| spellingShingle | Viera Nu'riza Pratiwi Endah Budi Permana Putri Sa’bania Hari Rahajeng Paramita Viantry Rakha Ramadhana A.B. Determinant Factors in Purchasing Decisions on Uncertified Halal Food Products: Study on Indonesian Students in Taiwan Indonesian Journal of Halal Research attitude perceived behavioral control purchase decision religiosity trust |
| title | Determinant Factors in Purchasing Decisions on Uncertified Halal Food Products: Study on Indonesian Students in Taiwan |
| title_full | Determinant Factors in Purchasing Decisions on Uncertified Halal Food Products: Study on Indonesian Students in Taiwan |
| title_fullStr | Determinant Factors in Purchasing Decisions on Uncertified Halal Food Products: Study on Indonesian Students in Taiwan |
| title_full_unstemmed | Determinant Factors in Purchasing Decisions on Uncertified Halal Food Products: Study on Indonesian Students in Taiwan |
| title_short | Determinant Factors in Purchasing Decisions on Uncertified Halal Food Products: Study on Indonesian Students in Taiwan |
| title_sort | determinant factors in purchasing decisions on uncertified halal food products study on indonesian students in taiwan |
| topic | attitude perceived behavioral control purchase decision religiosity trust |
| url | https://journal.uinsgd.ac.id/index.php/ijhar/article/view/34958 |
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