Environmental Perspectives and Consumer Behavior: Assessing the Drivers of Sustainable Fashion in South Korea
In this study, the Theory of Planned Behavior (TPB) is extended to examine factors influencing consumer purchase intentions toward sustainable fashion products. This extended model integrates environmental knowledge, environmental concern, and self-efficacy. A survey targeting Korean men and women a...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2025-08-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440251357036 |
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