The Role of Social Influence and Security Risk in Shaping Intention to Use Ride-Hailing in West Papua: A Theory of Planned Behavior Perspective
This study explores the adoption of ride-hailing services in West Papua, a developing region in Indonesia, where concerns about service performance and security risks influence user decisions. Guided by the Theory of Planned Behavior (TPB), the research examines how service performance, social influ...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
LPPM ISB Atma Luhur
2025-05-01
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| Series: | Jurnal Sisfokom |
| Subjects: | |
| Online Access: | https://jurnal.atmaluhur.ac.id/index.php/sisfokom/article/view/2333 |
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