Teenagers and new media technologies: Gratifications obtained as a factor for adoption
Many extensions have been made to the Technology Acceptance Model (TAM), one of the foremost theories which speak to why and how people adopt technologies, including new media technologies, by introducing various constructs. It is contended in this study that an important construct to consider when...
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| Language: | English |
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University of Johannesburg
2022-12-01
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| Series: | Communicare |
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| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/2239 |
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| _version_ | 1832593886514511872 |
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| author | Theodora Dame Adjin-Tettey |
| author_facet | Theodora Dame Adjin-Tettey |
| author_sort | Theodora Dame Adjin-Tettey |
| collection | DOAJ |
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Many extensions have been made to the Technology Acceptance Model (TAM), one of the foremost theories which speak to why and how people adopt technologies, including new media technologies, by introducing various constructs. It is contended in this study that an important construct to consider when studying teenagers’ use of new media technologies is gratifications obtained (GO). With the aid of the stratified sampling technique, 300 students of two senior high schools in the Greater Accra region of Ghana, representing 10% of the total population, were recruited to take part in a study to explore whether there would be substantial empirical evidence to support the stance that gratifications obtained could potentially account for teenagers’ adoption of new media technologies. The minimum and maximum ages of participants were 13 and 19, respectively. The study matched gratifications teenagers sought from the use of new media technologies with gratifications they ultimately obtained and advanced that the ability to adequately satisfy needs sought from new media technologies contributes to teens’ use of the technologies. The statistical measures for GO and other constructs in the TAM, Perceived Usefulness (PU) and Perceived Ease of Use (PEOU), were within similar range. It was concluded that although PU and PEOU are strong factors in the adoption of new media technologies, gratifications obtained (GO) is a factor that must also be given ample attention when it comes to teenagers’ use of new media technologies.
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| format | Article |
| id | doaj-art-ba4d93035504441a845fee3167a76d60 |
| institution | Kabale University |
| issn | 0259-0069 2957-7950 |
| language | English |
| publishDate | 2022-12-01 |
| publisher | University of Johannesburg |
| record_format | Article |
| series | Communicare |
| spelling | doaj-art-ba4d93035504441a845fee3167a76d602025-01-20T08:42:18ZengUniversity of JohannesburgCommunicare0259-00692957-79502022-12-0141210.36615/jcsa.v41i2.2239Teenagers and new media technologies: Gratifications obtained as a factor for adoptionTheodora Dame Adjin-Tettey0https://orcid.org/0000-0002-3160-9607Rhodes University; University of Ghana Many extensions have been made to the Technology Acceptance Model (TAM), one of the foremost theories which speak to why and how people adopt technologies, including new media technologies, by introducing various constructs. It is contended in this study that an important construct to consider when studying teenagers’ use of new media technologies is gratifications obtained (GO). With the aid of the stratified sampling technique, 300 students of two senior high schools in the Greater Accra region of Ghana, representing 10% of the total population, were recruited to take part in a study to explore whether there would be substantial empirical evidence to support the stance that gratifications obtained could potentially account for teenagers’ adoption of new media technologies. The minimum and maximum ages of participants were 13 and 19, respectively. The study matched gratifications teenagers sought from the use of new media technologies with gratifications they ultimately obtained and advanced that the ability to adequately satisfy needs sought from new media technologies contributes to teens’ use of the technologies. The statistical measures for GO and other constructs in the TAM, Perceived Usefulness (PU) and Perceived Ease of Use (PEOU), were within similar range. It was concluded that although PU and PEOU are strong factors in the adoption of new media technologies, gratifications obtained (GO) is a factor that must also be given ample attention when it comes to teenagers’ use of new media technologies. https://journals.uj.ac.za/index.php/jcsa/article/view/2239Uses and Gratifications TheoryTechnology Acceptance Modelteenagersnew media technologiesappropriation of technologiesperceived usefulness |
| spellingShingle | Theodora Dame Adjin-Tettey Teenagers and new media technologies: Gratifications obtained as a factor for adoption Communicare Uses and Gratifications Theory Technology Acceptance Model teenagers new media technologies appropriation of technologies perceived usefulness |
| title | Teenagers and new media technologies: Gratifications obtained as a factor for adoption |
| title_full | Teenagers and new media technologies: Gratifications obtained as a factor for adoption |
| title_fullStr | Teenagers and new media technologies: Gratifications obtained as a factor for adoption |
| title_full_unstemmed | Teenagers and new media technologies: Gratifications obtained as a factor for adoption |
| title_short | Teenagers and new media technologies: Gratifications obtained as a factor for adoption |
| title_sort | teenagers and new media technologies gratifications obtained as a factor for adoption |
| topic | Uses and Gratifications Theory Technology Acceptance Model teenagers new media technologies appropriation of technologies perceived usefulness |
| url | https://journals.uj.ac.za/index.php/jcsa/article/view/2239 |
| work_keys_str_mv | AT theodoradameadjintettey teenagersandnewmediatechnologiesgratificationsobtainedasafactorforadoption |