A DYNAMICALLY DEVELOPING HUNGARIAN SPA TOWN: MÓRAHALOM
The paper presents the case of a small town located in Southern Hungary: Mórahalom. Although a hundred years ago Mórahalom has not even been incorporated as a separate town, today it is one of the most successful municipalities in the region. For the last few decades, agriculture has been the domin...
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| Language: | English |
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European Association of Geographers
2015-03-01
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| Series: | European Journal of Geography |
| Online Access: | https://www.eurogeojournal.eu/index.php/egj/article/view/496 |
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| author | Zita MARTYIN |
| author_facet | Zita MARTYIN |
| author_sort | Zita MARTYIN |
| collection | DOAJ |
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The paper presents the case of a small town located in Southern Hungary: Mórahalom. Although
a hundred years ago Mórahalom has not even been incorporated as a separate town, today it is
one of the most successful municipalities in the region. For the last few decades, agriculture has
been the dominant economic sector in the region, but then massive investments have been made
to the spa industry, contributing to the development of Mórahalom. The aim of this paper is to
present how the changes (especially in the tourism sector) have affected the development of the
town and the lives of the residents of Mórahalom. The paper is based on secondary – analysis of
local media and statistical data – and primary data (interviews). Results show that well founded
planning and the appropriate utilisation of local conditions may enable the transformation of a
lesser-known town into a significant tourist destination. The data prove that tourism contributed
to the renewal and economic prosperity of the town. The case of Mórahalom may be instructive
for other municipalities to see that achieving only a certain degree of success is not enough to
sustain competitiveness in the tourism market; a continuous extension of offers and constant
improvement are also necessary.
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| format | Article |
| id | doaj-art-ba492a27bb414118ace014250cd8db2f |
| institution | DOAJ |
| issn | 1792-1341 2410-7433 |
| language | English |
| publishDate | 2015-03-01 |
| publisher | European Association of Geographers |
| record_format | Article |
| series | European Journal of Geography |
| spelling | doaj-art-ba492a27bb414118ace014250cd8db2f2025-08-20T02:40:08ZengEuropean Association of GeographersEuropean Journal of Geography1792-13412410-74332015-03-0161A DYNAMICALLY DEVELOPING HUNGARIAN SPA TOWN: MÓRAHALOMZita MARTYIN0University of Szeged, Department of Economic and Social Geography, Hungary The paper presents the case of a small town located in Southern Hungary: Mórahalom. Although a hundred years ago Mórahalom has not even been incorporated as a separate town, today it is one of the most successful municipalities in the region. For the last few decades, agriculture has been the dominant economic sector in the region, but then massive investments have been made to the spa industry, contributing to the development of Mórahalom. The aim of this paper is to present how the changes (especially in the tourism sector) have affected the development of the town and the lives of the residents of Mórahalom. The paper is based on secondary – analysis of local media and statistical data – and primary data (interviews). Results show that well founded planning and the appropriate utilisation of local conditions may enable the transformation of a lesser-known town into a significant tourist destination. The data prove that tourism contributed to the renewal and economic prosperity of the town. The case of Mórahalom may be instructive for other municipalities to see that achieving only a certain degree of success is not enough to sustain competitiveness in the tourism market; a continuous extension of offers and constant improvement are also necessary. https://www.eurogeojournal.eu/index.php/egj/article/view/496 |
| spellingShingle | Zita MARTYIN A DYNAMICALLY DEVELOPING HUNGARIAN SPA TOWN: MÓRAHALOM European Journal of Geography |
| title | A DYNAMICALLY DEVELOPING HUNGARIAN SPA TOWN: MÓRAHALOM |
| title_full | A DYNAMICALLY DEVELOPING HUNGARIAN SPA TOWN: MÓRAHALOM |
| title_fullStr | A DYNAMICALLY DEVELOPING HUNGARIAN SPA TOWN: MÓRAHALOM |
| title_full_unstemmed | A DYNAMICALLY DEVELOPING HUNGARIAN SPA TOWN: MÓRAHALOM |
| title_short | A DYNAMICALLY DEVELOPING HUNGARIAN SPA TOWN: MÓRAHALOM |
| title_sort | dynamically developing hungarian spa town morahalom |
| url | https://www.eurogeojournal.eu/index.php/egj/article/view/496 |
| work_keys_str_mv | AT zitamartyin adynamicallydevelopinghungarianspatownmorahalom AT zitamartyin dynamicallydevelopinghungarianspatownmorahalom |