The YouTubable Climb

The article examines how social media, particularly YouTube, frame the representation of identity, place, and performance. Social media, with their reliance on algorithmic infrastructures, transform these representations into (hy-per)versions of the self, nonplaces, and performances of performances...

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Bibliographic Details
Main Author: Blaž Bajič
Format: Article
Language:English
Published: University of Ljubljana Press (Založba Univerze v Ljubljani) 2025-02-01
Series:Svetovi
Subjects:
Online Access:https://journals.uni-lj.si/svetovi-worlds/article/view/20617
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Summary:The article examines how social media, particularly YouTube, frame the representation of identity, place, and performance. Social media, with their reliance on algorithmic infrastructures, transform these representations into (hy-per)versions of the self, nonplaces, and performances of performances. The very fact of being produced, circulated and consumed via social media places them in the broader context of late capitalism.
ISSN:2820-6088