Enhanced E-Commerce Personalization Through AI-Powered Content Generation Tools
This paper proposes a new framework for personalizing e-commerce, which integrates multivariant user interfaces (MultiUI) with AI-generated content (AIGC). By utilizing customer behavioral data, our approach customizes both the visual layout and product descriptions for specific customer segments. T...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2025-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/10925355/ |
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