Employee Based Brand Equity: Building Brand Value for Employees through Internal Branding
The purpose of this study is to examine the role of internal branding in explaining employees brand equity in service industry. A conceptual model, which incorporates the internal branding mechanisms, namely the human resources, leadership, and internal communication, is proposed to understand their...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Selcuk University Press
2018-11-01
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| Series: | Selçuk Üniversitesi Sosyal Bilimler Meslek Yüksekokulu Dergisi |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/download/article-file/565656 |
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