Pathology of marketing program of the Export Development Bank of Iran using three-ramification model
On one hand the presence of Iran as an observer in the WTO, and on the other hand the development of private banks, encounter the Iranian banks with a much more competitive environment. Survive in such situations requires its own mechanism, tools and strategies. Among these tools, we can mention to...
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University of Qom
2022-03-01
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| Series: | مدیریت مهندسی و رایانش نرم |
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| Online Access: | https://jemsc.qom.ac.ir/article_764_2c0c15292144ba9c83c6213630aa13a8.pdf |
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| _version_ | 1832577590260400128 |
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| author | Moahammadreza Rahimi Ali Salmasnia |
| author_facet | Moahammadreza Rahimi Ali Salmasnia |
| author_sort | Moahammadreza Rahimi |
| collection | DOAJ |
| description | On one hand the presence of Iran as an observer in the WTO, and on the other hand the development of private banks, encounter the Iranian banks with a much more competitive environment. Survive in such situations requires its own mechanism, tools and strategies. Among these tools, we can mention to a marketing plan to achieve a sustainable ompetitive advantage. In this research, three-ramification model including structural, environmental, and behavioral aspects is used for investigating the pathology of marketing program of Export Development Bank of Iran. In this regard, a questionnaire based on three-ramification model is provided that its validity and stability are evaluated using experts and Cronbach's alpha, respectively. The results show that none of the structural, environmental, and behavioral aspects are not in a suitable situation. |
| format | Article |
| id | doaj-art-ba0c8f58ccf04b43bd33fcc85f3291c8 |
| institution | Kabale University |
| issn | 2538-6239 2538-2675 |
| language | fas |
| publishDate | 2022-03-01 |
| publisher | University of Qom |
| record_format | Article |
| series | مدیریت مهندسی و رایانش نرم |
| spelling | doaj-art-ba0c8f58ccf04b43bd33fcc85f3291c82025-01-30T20:17:56ZfasUniversity of Qomمدیریت مهندسی و رایانش نرم2538-62392538-26752022-03-017117118810.22091/jemsc.2016.764764Pathology of marketing program of the Export Development Bank of Iran using three-ramification modelMoahammadreza Rahimi0Ali Salmasnia1MSc. in Executive Management., Faculty of Management, University of Tehran, Tehran, IranAssistant Prof., Department of Industrial Engineering, Faculty of Engineering, University of Qom, Qom, IranOn one hand the presence of Iran as an observer in the WTO, and on the other hand the development of private banks, encounter the Iranian banks with a much more competitive environment. Survive in such situations requires its own mechanism, tools and strategies. Among these tools, we can mention to a marketing plan to achieve a sustainable ompetitive advantage. In this research, three-ramification model including structural, environmental, and behavioral aspects is used for investigating the pathology of marketing program of Export Development Bank of Iran. In this regard, a questionnaire based on three-ramification model is provided that its validity and stability are evaluated using experts and Cronbach's alpha, respectively. The results show that none of the structural, environmental, and behavioral aspects are not in a suitable situation.https://jemsc.qom.ac.ir/article_764_2c0c15292144ba9c83c6213630aa13a8.pdfmarketingpathologythree-ramification modelthe export development bank of iran |
| spellingShingle | Moahammadreza Rahimi Ali Salmasnia Pathology of marketing program of the Export Development Bank of Iran using three-ramification model مدیریت مهندسی و رایانش نرم marketing pathology three-ramification model the export development bank of iran |
| title | Pathology of marketing program of the Export Development Bank of Iran using three-ramification model |
| title_full | Pathology of marketing program of the Export Development Bank of Iran using three-ramification model |
| title_fullStr | Pathology of marketing program of the Export Development Bank of Iran using three-ramification model |
| title_full_unstemmed | Pathology of marketing program of the Export Development Bank of Iran using three-ramification model |
| title_short | Pathology of marketing program of the Export Development Bank of Iran using three-ramification model |
| title_sort | pathology of marketing program of the export development bank of iran using three ramification model |
| topic | marketing pathology three-ramification model the export development bank of iran |
| url | https://jemsc.qom.ac.ir/article_764_2c0c15292144ba9c83c6213630aa13a8.pdf |
| work_keys_str_mv | AT moahammadrezarahimi pathologyofmarketingprogramoftheexportdevelopmentbankofiranusingthreeramificationmodel AT alisalmasnia pathologyofmarketingprogramoftheexportdevelopmentbankofiranusingthreeramificationmodel |