CONSUMERS’ PERCEPTION AND WILLINGNESS TO PAY FOR ORGANIC TOMATOES IN OFORIKROM MUNICIPAL, ASHANTI, GHANA
Although conventional tomatoes are often preferred by consumers, organic tomatoes are thought to be safer and healthier. This is because some customers do not fully comprehend the advantages of organic tomatoes. The purpose of this study was to investigate how customers perceive and are willing to...
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| Format: | Article |
| Language: | English |
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University of Debrecen
2024-06-01
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| Series: | Apstract: Applied Studies in Agribusiness and Commerce |
| Subjects: | |
| Online Access: | https://ojs.lib.unideb.hu/apstract/article/view/13173 |
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| _version_ | 1849700280332976128 |
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| author | Fred Nimoh Alexander Annor Frimpong Ambrose Azenyinkajigi Adama Enock Kwame Tham-Agyekum |
| author_facet | Fred Nimoh Alexander Annor Frimpong Ambrose Azenyinkajigi Adama Enock Kwame Tham-Agyekum |
| author_sort | Fred Nimoh |
| collection | DOAJ |
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Although conventional tomatoes are often preferred by consumers, organic tomatoes are thought to be safer and healthier. This is because some customers do not fully comprehend the advantages of organic tomatoes. The purpose of this study was to investigate how customers perceive and are willing to pay for organic tomatoes. 399 systematically chosen respondents provided the data, which was collected. The data were analyzed using descriptive and inferential statistics such the Perception Index, Contingent Valuation Method, and Tobit Regression Model. The findings indicated that the majority of respondents were familiar with organic tomatoes. A perception rating of 1.24 indicates that respondents had a favorable opinion of organic tomatoes. Organic tomato buyers were willing to spend at least GHC 9.63 per kilo. Consumers' willingness to pay for organic tomatoes was influenced by their view of the health benefits, their level of education, their income, and their knowledge of and familiarity with organic tomatoes. As a result, the study advises producers or farmers to inform their customers about the health advantages of organic tomatoes and to focus on consumers with high incomes and educational levels since these factors greatly influenced their willingness to pay.
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| format | Article |
| id | doaj-art-b9fa2abeb38942339f4eae18311d42f0 |
| institution | DOAJ |
| issn | 1789-221X 1789-7874 |
| language | English |
| publishDate | 2024-06-01 |
| publisher | University of Debrecen |
| record_format | Article |
| series | Apstract: Applied Studies in Agribusiness and Commerce |
| spelling | doaj-art-b9fa2abeb38942339f4eae18311d42f02025-08-20T03:18:19ZengUniversity of DebrecenApstract: Applied Studies in Agribusiness and Commerce1789-221X1789-78742024-06-0118110.19041/APSTRACT/2024/1/6CONSUMERS’ PERCEPTION AND WILLINGNESS TO PAY FOR ORGANIC TOMATOES IN OFORIKROM MUNICIPAL, ASHANTI, GHANAFred Nimoh0Alexander Annor Frimpong1Ambrose Azenyinkajigi Adama2Enock Kwame Tham-Agyekum3Kwame Nkrumah University of Science and TechnologyKwame Nkrumah University of Science and TechnologyKwame Nkrumah University of Science and TechnologyKwame Nkrumah University of Science and Technology Although conventional tomatoes are often preferred by consumers, organic tomatoes are thought to be safer and healthier. This is because some customers do not fully comprehend the advantages of organic tomatoes. The purpose of this study was to investigate how customers perceive and are willing to pay for organic tomatoes. 399 systematically chosen respondents provided the data, which was collected. The data were analyzed using descriptive and inferential statistics such the Perception Index, Contingent Valuation Method, and Tobit Regression Model. The findings indicated that the majority of respondents were familiar with organic tomatoes. A perception rating of 1.24 indicates that respondents had a favorable opinion of organic tomatoes. Organic tomato buyers were willing to spend at least GHC 9.63 per kilo. Consumers' willingness to pay for organic tomatoes was influenced by their view of the health benefits, their level of education, their income, and their knowledge of and familiarity with organic tomatoes. As a result, the study advises producers or farmers to inform their customers about the health advantages of organic tomatoes and to focus on consumers with high incomes and educational levels since these factors greatly influenced their willingness to pay. https://ojs.lib.unideb.hu/apstract/article/view/13173consumers' perceptionorganic tomatowillingness to pay |
| spellingShingle | Fred Nimoh Alexander Annor Frimpong Ambrose Azenyinkajigi Adama Enock Kwame Tham-Agyekum CONSUMERS’ PERCEPTION AND WILLINGNESS TO PAY FOR ORGANIC TOMATOES IN OFORIKROM MUNICIPAL, ASHANTI, GHANA Apstract: Applied Studies in Agribusiness and Commerce consumers' perception organic tomato willingness to pay |
| title | CONSUMERS’ PERCEPTION AND WILLINGNESS TO PAY FOR ORGANIC TOMATOES IN OFORIKROM MUNICIPAL, ASHANTI, GHANA |
| title_full | CONSUMERS’ PERCEPTION AND WILLINGNESS TO PAY FOR ORGANIC TOMATOES IN OFORIKROM MUNICIPAL, ASHANTI, GHANA |
| title_fullStr | CONSUMERS’ PERCEPTION AND WILLINGNESS TO PAY FOR ORGANIC TOMATOES IN OFORIKROM MUNICIPAL, ASHANTI, GHANA |
| title_full_unstemmed | CONSUMERS’ PERCEPTION AND WILLINGNESS TO PAY FOR ORGANIC TOMATOES IN OFORIKROM MUNICIPAL, ASHANTI, GHANA |
| title_short | CONSUMERS’ PERCEPTION AND WILLINGNESS TO PAY FOR ORGANIC TOMATOES IN OFORIKROM MUNICIPAL, ASHANTI, GHANA |
| title_sort | consumers perception and willingness to pay for organic tomatoes in oforikrom municipal ashanti ghana |
| topic | consumers' perception organic tomato willingness to pay |
| url | https://ojs.lib.unideb.hu/apstract/article/view/13173 |
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