Food Quality, Price Fairness, and Service Quality as Drivers of WoM Intention through Customer Satisfaction on Mie Gacoan in Indonesia

Food Quality, Price Fairness, and Service Quality as Drivers of WoM Intention through Customer Satisfaction on Mie Gacoan in Indonesia

The F&B industry faces intense competition, with the Business Competition Index reaching 4.91% (Komisi Pengawas Persaingan Usaha, 2024). Strategies in food quality, price fairness, and service quality are key to competitive advantage, especially for Gacoan Noodles as the market leader in spicy n...

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Bibliographic Details
Main Authors: Farah Adnina, Rasya Safira Ishamiyya, Silvia Rahma Dewi
Format: Article
Language:English
Published: Department of Business Administration, Diponegoro University 2025-04-01
Series:Jurnal Administrasi Bisnis
Subjects:
customer satisfaction
food quality
mie gacoan
price fairness
service quality
wom intention
Online Access:https://ejournal.undip.ac.id/index.php/janis/article/view/69527
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