Energy-Efficient Pathways in the Digital Revolution: Which Factors Influence Agricultural Product Consumers’ Adoption of Low-Carbon Supply Chains on E-Commerce Platforms?
E-commerce platform-based supply chains have emerged as efficient and widely used channels for the distribution of agricultural products, with low-carbon supply chains capable of reducing the carbon footprint of these products from the initial to the terminal stage, which has led to their increasing...
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MDPI AG
2024-12-01
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| Series: | Systems |
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| Online Access: | https://www.mdpi.com/2079-8954/12/12/563 |
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| author | Xuemei Fan Yingdan Zhang Jiahui Xue |
| author_facet | Xuemei Fan Yingdan Zhang Jiahui Xue |
| author_sort | Xuemei Fan |
| collection | DOAJ |
| description | E-commerce platform-based supply chains have emerged as efficient and widely used channels for the distribution of agricultural products, with low-carbon supply chains capable of reducing the carbon footprint of these products from the initial to the terminal stage, which has led to their increasing adoption by consumers. Based on major e-commerce platforms in China, combined with an extended technology acceptance model, this study examines the factors affecting low-carbon supply chain adoption by agricultural product consumers on e-commerce platforms. The results showed that consumers’ perceived risk, perceived usefulness, and adoption attitude all influence their adoption behavior, with the effect of adoption attitude being the greatest. Furthermore, the effect of perceived usefulness on adoption attitude is stronger than that of perceived risk. Moreover, perceived usefulness is affected mainly by the perceived price, technical utility, green behavior tendency, and subjective norms, whereas the perceived risk is affected mainly by technical utility, information display and dissemination, and green behavior tendency. This study provides valuable insights for e-commerce platforms to better understand the needs of agricultural product consumers, improve market competitiveness, and enhance consumers’ awareness and willingness of adopting low-carbon approaches, which can promote the low-carbon sustainable development of agricultural product supply chains. |
| format | Article |
| id | doaj-art-b9dd6bc5254448cdb44a35e85103b2e8 |
| institution | DOAJ |
| issn | 2079-8954 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Systems |
| spelling | doaj-art-b9dd6bc5254448cdb44a35e85103b2e82025-08-20T02:50:43ZengMDPI AGSystems2079-89542024-12-01121256310.3390/systems12120563Energy-Efficient Pathways in the Digital Revolution: Which Factors Influence Agricultural Product Consumers’ Adoption of Low-Carbon Supply Chains on E-Commerce Platforms?Xuemei Fan0Yingdan Zhang1Jiahui Xue2School of Business and Management, Jilin University, Changchun 130012, ChinaSchool of Business and Management, Jilin University, Changchun 130012, ChinaSchool of Business and Management, Jilin University, Changchun 130012, ChinaE-commerce platform-based supply chains have emerged as efficient and widely used channels for the distribution of agricultural products, with low-carbon supply chains capable of reducing the carbon footprint of these products from the initial to the terminal stage, which has led to their increasing adoption by consumers. Based on major e-commerce platforms in China, combined with an extended technology acceptance model, this study examines the factors affecting low-carbon supply chain adoption by agricultural product consumers on e-commerce platforms. The results showed that consumers’ perceived risk, perceived usefulness, and adoption attitude all influence their adoption behavior, with the effect of adoption attitude being the greatest. Furthermore, the effect of perceived usefulness on adoption attitude is stronger than that of perceived risk. Moreover, perceived usefulness is affected mainly by the perceived price, technical utility, green behavior tendency, and subjective norms, whereas the perceived risk is affected mainly by technical utility, information display and dissemination, and green behavior tendency. This study provides valuable insights for e-commerce platforms to better understand the needs of agricultural product consumers, improve market competitiveness, and enhance consumers’ awareness and willingness of adopting low-carbon approaches, which can promote the low-carbon sustainable development of agricultural product supply chains.https://www.mdpi.com/2079-8954/12/12/563e-commerce platformagricultural product consumerslow-carbon supply chain |
| spellingShingle | Xuemei Fan Yingdan Zhang Jiahui Xue Energy-Efficient Pathways in the Digital Revolution: Which Factors Influence Agricultural Product Consumers’ Adoption of Low-Carbon Supply Chains on E-Commerce Platforms? Systems e-commerce platform agricultural product consumers low-carbon supply chain |
| title | Energy-Efficient Pathways in the Digital Revolution: Which Factors Influence Agricultural Product Consumers’ Adoption of Low-Carbon Supply Chains on E-Commerce Platforms? |
| title_full | Energy-Efficient Pathways in the Digital Revolution: Which Factors Influence Agricultural Product Consumers’ Adoption of Low-Carbon Supply Chains on E-Commerce Platforms? |
| title_fullStr | Energy-Efficient Pathways in the Digital Revolution: Which Factors Influence Agricultural Product Consumers’ Adoption of Low-Carbon Supply Chains on E-Commerce Platforms? |
| title_full_unstemmed | Energy-Efficient Pathways in the Digital Revolution: Which Factors Influence Agricultural Product Consumers’ Adoption of Low-Carbon Supply Chains on E-Commerce Platforms? |
| title_short | Energy-Efficient Pathways in the Digital Revolution: Which Factors Influence Agricultural Product Consumers’ Adoption of Low-Carbon Supply Chains on E-Commerce Platforms? |
| title_sort | energy efficient pathways in the digital revolution which factors influence agricultural product consumers adoption of low carbon supply chains on e commerce platforms |
| topic | e-commerce platform agricultural product consumers low-carbon supply chain |
| url | https://www.mdpi.com/2079-8954/12/12/563 |
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