User Experience Analysis of ShopeeFood Service Using Google's HEART Framework

User Experience Analysis of ShopeeFood Service Using Google's HEART Framework

The proliferation of online food delivery services has intensified the importance of user experience (UX) in determining business success. Since its launch in Indonesia in 2021, ShopeeFood, integrated within the Shopee application, has been competing with established players like GoFood, necessitat...

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Bibliographic Details
Main Authors: Felicia Oktarina, Emanuel Ristian Handoyo, Flourensia Sapty Rahayu
Format: Article
Language:English
Published: Center for Research and Community Service, Institut Informatika Indonesia Surabaya 2025-03-01
Series:Teknika
Subjects:
User Experience
Food Delivery Service
HEART Framework
Mixed Methods
Mobile Application
Online Access:https://ejournal.ikado.ac.id/index.php/teknika/article/view/1141
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