Enhancing of the Effectiveness of Internationalization Strategies in Higher Education Institutions: A Focus on International Students in Azerbaijan

This study explores internationalization strategies in Azerbaijani higher education institutions (HEIs) with a particular focus on the recruitment and retention of international students. Despite the global trend toward increased international student mobility, Azerbaijan has struggled to compete wi...

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Main Author: Jafarli Rajab
Format: Article
Language:English
Published: State institution “South Ukrainian National Pedagogical University named after K D. Ushynsky” 2024-12-01
Series:Науковий Вісник Південноукраїнського Національного Педагогічного Університету імені К. Д. Ушинського
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Online Access:https://drive.google.com/file/d/1y2z6NqhfqSw_MzE50ltVgHVip0MWLbLF/view
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author Jafarli Rajab
author_facet Jafarli Rajab
author_sort Jafarli Rajab
collection DOAJ
description This study explores internationalization strategies in Azerbaijani higher education institutions (HEIs) with a particular focus on the recruitment and retention of international students. Despite the global trend toward increased international student mobility, Azerbaijan has struggled to compete with neighboring countries, such as Turkey, in attracting international students. This research identifies the gaps in current internationalization efforts and proposes strategies to address challenges related to marketing, institutional infrastructure, and student support services. Through qualitative analysis, the study outlines recommendations for improving the international appeal of Azerbaijani universities, thus enhancing their global reputation and economic sustainability. Whether public or private, regardless of focus, from humanitarian studies to engineering, most of the universities don’t have the International Student Offices or the activities of these offices are not enough in comparison with developed countries of Europe. Country Higher Education Strategy issues related to international students are one of the main priorities. In this regard Increasing the Effectiveness of Internationalization in the context of International Students admission and Proper Marketing strategy will help to establish the necessary infrastructure for pleasant and successful education life for international students. In order to reach that goal, the Office has to provide all useful and necessary information to all international students from registration to graduation, guidance to all administrative procedures and organize social and cultural activities for easy orientation.
format Article
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institution Kabale University
issn 2414-5076
2617-6688
language English
publishDate 2024-12-01
publisher State institution “South Ukrainian National Pedagogical University named after K D. Ushynsky”
record_format Article
series Науковий Вісник Південноукраїнського Національного Педагогічного Університету імені К. Д. Ушинського
spelling doaj-art-b959ea0388b64f9caab93783fb768d932025-08-20T03:29:22ZengState institution “South Ukrainian National Pedagogical University named after K D. Ushynsky”Науковий Вісник Південноукраїнського Національного Педагогічного Університету імені К. Д. Ушинського2414-50762617-66882024-12-01149471010.24195/2617-6688-2024-4-1Enhancing of the Effectiveness of Internationalization Strategies in Higher Education Institutions: A Focus on International Students in Azerbaijan Jafarli Rajab0https://orcid.org/0000-0002-1375-4034Senior Lecturer Nakhchivan State University, Nakhchivan, AzerbaidzhanThis study explores internationalization strategies in Azerbaijani higher education institutions (HEIs) with a particular focus on the recruitment and retention of international students. Despite the global trend toward increased international student mobility, Azerbaijan has struggled to compete with neighboring countries, such as Turkey, in attracting international students. This research identifies the gaps in current internationalization efforts and proposes strategies to address challenges related to marketing, institutional infrastructure, and student support services. Through qualitative analysis, the study outlines recommendations for improving the international appeal of Azerbaijani universities, thus enhancing their global reputation and economic sustainability. Whether public or private, regardless of focus, from humanitarian studies to engineering, most of the universities don’t have the International Student Offices or the activities of these offices are not enough in comparison with developed countries of Europe. Country Higher Education Strategy issues related to international students are one of the main priorities. In this regard Increasing the Effectiveness of Internationalization in the context of International Students admission and Proper Marketing strategy will help to establish the necessary infrastructure for pleasant and successful education life for international students. In order to reach that goal, the Office has to provide all useful and necessary information to all international students from registration to graduation, guidance to all administrative procedures and organize social and cultural activities for easy orientation. https://drive.google.com/file/d/1y2z6NqhfqSw_MzE50ltVgHVip0MWLbLF/viewinternationalizationhigher educationinternational studentsazerbaijanmarketing strategiesinstitutional support
spellingShingle Jafarli Rajab
Enhancing of the Effectiveness of Internationalization Strategies in Higher Education Institutions: A Focus on International Students in Azerbaijan
Науковий Вісник Південноукраїнського Національного Педагогічного Університету імені К. Д. Ушинського
internationalization
higher education
international students
azerbaijan
marketing strategies
institutional support
title Enhancing of the Effectiveness of Internationalization Strategies in Higher Education Institutions: A Focus on International Students in Azerbaijan
title_full Enhancing of the Effectiveness of Internationalization Strategies in Higher Education Institutions: A Focus on International Students in Azerbaijan
title_fullStr Enhancing of the Effectiveness of Internationalization Strategies in Higher Education Institutions: A Focus on International Students in Azerbaijan
title_full_unstemmed Enhancing of the Effectiveness of Internationalization Strategies in Higher Education Institutions: A Focus on International Students in Azerbaijan
title_short Enhancing of the Effectiveness of Internationalization Strategies in Higher Education Institutions: A Focus on International Students in Azerbaijan
title_sort enhancing of the effectiveness of internationalization strategies in higher education institutions a focus on international students in azerbaijan
topic internationalization
higher education
international students
azerbaijan
marketing strategies
institutional support
url https://drive.google.com/file/d/1y2z6NqhfqSw_MzE50ltVgHVip0MWLbLF/view
work_keys_str_mv AT jafarlirajab enhancingoftheeffectivenessofinternationalizationstrategiesinhighereducationinstitutionsafocusoninternationalstudentsinazerbaijan