Development and Psychometric Assessment of the Consumer Socio-Cultural Premises Scale in Mexico
Background. Investigating the complexities of consumer behaviour requires an understanding of the sociocultural contexts that shape individual preferences and purchasing patterns. Factors such as family dynamics, community norms, and cultural values emphasise the importance of exploring the influenc...
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M.V. Lomonosov Moscow State University
2025-06-01
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| Series: | Psychology in Russia: State of Art |
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| Online Access: | https://psychologyinrussia.com/volumes/index.php?article=13359 |
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| author | Francisco Leonardo Soler-Anguiano Rolando Díaz-Loving Alejandra del Carmen Domínguez-Espinosa |
| author_facet | Francisco Leonardo Soler-Anguiano Rolando Díaz-Loving Alejandra del Carmen Domínguez-Espinosa |
| author_sort | Francisco Leonardo Soler-Anguiano |
| collection | DOAJ |
| description | Background. Investigating the complexities of consumer behaviour requires an understanding of the sociocultural contexts that shape individual preferences and purchasing patterns. Factors such as family dynamics, community norms, and cultural values emphasise the importance of exploring the influence of sociocultural premises. These forces are continuously negotiated within the evolving trends of the global consumer culture. As a result, it is essential to recognise that each group has unique values and needs that must be acknowledged.
Objective. This study aims to explore, develop, and assess psychometric properties and evidence of a measure assessing consumer sociocultural premises from an ethnopsychology approach, to identify distinctive elements shaping purchasing patterns based on social norms.
Design. A mixed-methods research design was employed to gather qualitative and quantitative data for a comprehensive analysis. First, sociocultural norms were extracted through focus group discussions. Building upon these identified premises, the subsequent study developed a scale wherein scale items were created, and their psychometric properties were evaluated through exploratory and confirmatory factor analyses.
Results. The first study identified sociocultural premises related to family, gender roles, self-sacrifice, product, and hedonism that shape consumer behaviour. In the second study, these elements were incorporated into the initial set of scale items, which were then refined through expert review, pilot testing, and statistical analyses. Results revealed a seven-factor structure reflecting the key socio-cultural premises identified in the focus groups. The scale demonstrated strong internal consistency and adequate psychometric properties evidence.
Conclusion. The findings of this study underscore the significance of sociocultural factors in shaping individual purchasing behaviour, emphasising the need for a measurement tool that captures culturally specific purchasing beliefs and universal factors. This research contributes to the existing body of knowledge on social dynamics and consumer behaviour, providing valuable insights for future studies and practical applications in the field.
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| format | Article |
| id | doaj-art-b957267f82c8459b87d77b81bc6be1f3 |
| institution | Kabale University |
| issn | 2074-6857 2307-2202 |
| language | English |
| publishDate | 2025-06-01 |
| publisher | M.V. Lomonosov Moscow State University |
| record_format | Article |
| series | Psychology in Russia: State of Art |
| spelling | doaj-art-b957267f82c8459b87d77b81bc6be1f32025-08-20T03:36:57ZengM.V. Lomonosov Moscow State UniversityPsychology in Russia: State of Art2074-68572307-22022025-06-01182193910.11621/pir.2025.0202Development and Psychometric Assessment of the Consumer Socio-Cultural Premises Scale in MexicoFrancisco Leonardo Soler-Anguiano0https://orcid.org/0000-0002-3546-9373Rolando Díaz-Loving1https://orcid.org/0000-0002-4865-480XAlejandra del Carmen Domínguez-Espinosa2https://orcid.org/0000-0002-2697-8627National Autonomous University of Mexico, Mexico City, Mexico National Autonomous University of Mexico, Mexico City, Mexico Iberoamerican University, Mexico City, MexicoBackground. Investigating the complexities of consumer behaviour requires an understanding of the sociocultural contexts that shape individual preferences and purchasing patterns. Factors such as family dynamics, community norms, and cultural values emphasise the importance of exploring the influence of sociocultural premises. These forces are continuously negotiated within the evolving trends of the global consumer culture. As a result, it is essential to recognise that each group has unique values and needs that must be acknowledged. Objective. This study aims to explore, develop, and assess psychometric properties and evidence of a measure assessing consumer sociocultural premises from an ethnopsychology approach, to identify distinctive elements shaping purchasing patterns based on social norms. Design. A mixed-methods research design was employed to gather qualitative and quantitative data for a comprehensive analysis. First, sociocultural norms were extracted through focus group discussions. Building upon these identified premises, the subsequent study developed a scale wherein scale items were created, and their psychometric properties were evaluated through exploratory and confirmatory factor analyses. Results. The first study identified sociocultural premises related to family, gender roles, self-sacrifice, product, and hedonism that shape consumer behaviour. In the second study, these elements were incorporated into the initial set of scale items, which were then refined through expert review, pilot testing, and statistical analyses. Results revealed a seven-factor structure reflecting the key socio-cultural premises identified in the focus groups. The scale demonstrated strong internal consistency and adequate psychometric properties evidence. Conclusion. The findings of this study underscore the significance of sociocultural factors in shaping individual purchasing behaviour, emphasising the need for a measurement tool that captures culturally specific purchasing beliefs and universal factors. This research contributes to the existing body of knowledge on social dynamics and consumer behaviour, providing valuable insights for future studies and practical applications in the field. https://psychologyinrussia.com/volumes/index.php?article=13359social normssocioculturalscale developmentconsumer behaviour |
| spellingShingle | Francisco Leonardo Soler-Anguiano Rolando Díaz-Loving Alejandra del Carmen Domínguez-Espinosa Development and Psychometric Assessment of the Consumer Socio-Cultural Premises Scale in Mexico Psychology in Russia: State of Art social norms sociocultural scale development consumer behaviour |
| title | Development and Psychometric Assessment of the Consumer Socio-Cultural Premises Scale in Mexico |
| title_full | Development and Psychometric Assessment of the Consumer Socio-Cultural Premises Scale in Mexico |
| title_fullStr | Development and Psychometric Assessment of the Consumer Socio-Cultural Premises Scale in Mexico |
| title_full_unstemmed | Development and Psychometric Assessment of the Consumer Socio-Cultural Premises Scale in Mexico |
| title_short | Development and Psychometric Assessment of the Consumer Socio-Cultural Premises Scale in Mexico |
| title_sort | development and psychometric assessment of the consumer socio cultural premises scale in mexico |
| topic | social norms sociocultural scale development consumer behaviour |
| url | https://psychologyinrussia.com/volumes/index.php?article=13359 |
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