The Impact of Online Reviews to Predict The Number of International Tourists

The tourism sector is a potential resource for advancing the Indonesian economy. The development of the tourism industry is represented by the number of international tourist arrivals. Therefore, this indicator becomes an objective in development programs. To accomplish this goal and assess the dema...

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Main Authors: Zhasa Vashellya, Erna Nurmawati, Teguh Sugiyarto
Format: Article
Language:English
Published: Department of Informatics, UIN Sunan Gunung Djati Bandung 2025-04-01
Series:JOIN: Jurnal Online Informatika
Subjects:
Online Access:https://join.if.uinsgd.ac.id/index.php/join/article/view/1409
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author Zhasa Vashellya
Erna Nurmawati
Teguh Sugiyarto
author_facet Zhasa Vashellya
Erna Nurmawati
Teguh Sugiyarto
author_sort Zhasa Vashellya
collection DOAJ
description The tourism sector is a potential resource for advancing the Indonesian economy. The development of the tourism industry is represented by the number of international tourist arrivals. Therefore, this indicator becomes an objective in development programs. To accomplish this goal and assess the demand aspect of the tourism sector, it is a must to have a precise forecast of the number of international visitors. This research attempts to develop precise methods and models for estimating the number of international tourists based on this premise. This study chooses Bali Province as its focus since nearly half, or 47%, of the tourists who visit Indonesia arrive through the entry point in Bali Province. This research uses the LSTM method and big data online reviews in building prediction models. The results of this study show that sentiment analysis of tourist attractions in Bali using the BERT model has an accuracy of 75%. The results also depict that reviews by visitors about tourist attractions in Bali Province during the period 2012-2023 contain more positive sentiments. Furthermore, the best model to predict the number of international tourists, with the smallest RMSE and MAPE values (39,470.64 and 11.25%, respectively), includes inflation, rupiah exchange rates, TPK, monthly sentiment scores, and the number of reviews as dependent variables. The prediction model also show that the review variables (sentiment score and number of reviews) can improve prediction accuracy.
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issn 2528-1682
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language English
publishDate 2025-04-01
publisher Department of Informatics, UIN Sunan Gunung Djati Bandung
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series JOIN: Jurnal Online Informatika
spelling doaj-art-b9552d1cae064058b709175b7e91ca2c2025-08-20T02:06:01ZengDepartment of Informatics, UIN Sunan Gunung Djati BandungJOIN: Jurnal Online Informatika2528-16822527-91652025-04-01101779210.15575/join.v10i1.14091414The Impact of Online Reviews to Predict The Number of International TouristsZhasa Vashellya0Erna Nurmawati1Teguh Sugiyarto2Computational Statistics Study Program, STIS Polytechnic of StatisticsComputational Statistics Study Program, STIS Polytechnic of StatisticsDirectorate of Finance, Information Technology, Tourism Statistics, BPS-StatisticsThe tourism sector is a potential resource for advancing the Indonesian economy. The development of the tourism industry is represented by the number of international tourist arrivals. Therefore, this indicator becomes an objective in development programs. To accomplish this goal and assess the demand aspect of the tourism sector, it is a must to have a precise forecast of the number of international visitors. This research attempts to develop precise methods and models for estimating the number of international tourists based on this premise. This study chooses Bali Province as its focus since nearly half, or 47%, of the tourists who visit Indonesia arrive through the entry point in Bali Province. This research uses the LSTM method and big data online reviews in building prediction models. The results of this study show that sentiment analysis of tourist attractions in Bali using the BERT model has an accuracy of 75%. The results also depict that reviews by visitors about tourist attractions in Bali Province during the period 2012-2023 contain more positive sentiments. Furthermore, the best model to predict the number of international tourists, with the smallest RMSE and MAPE values (39,470.64 and 11.25%, respectively), includes inflation, rupiah exchange rates, TPK, monthly sentiment scores, and the number of reviews as dependent variables. The prediction model also show that the review variables (sentiment score and number of reviews) can improve prediction accuracy.https://join.if.uinsgd.ac.id/index.php/join/article/view/1409international touristsonline reviewsentiment analysispredictionlstm
spellingShingle Zhasa Vashellya
Erna Nurmawati
Teguh Sugiyarto
The Impact of Online Reviews to Predict The Number of International Tourists
JOIN: Jurnal Online Informatika
international tourists
online review
sentiment analysis
prediction
lstm
title The Impact of Online Reviews to Predict The Number of International Tourists
title_full The Impact of Online Reviews to Predict The Number of International Tourists
title_fullStr The Impact of Online Reviews to Predict The Number of International Tourists
title_full_unstemmed The Impact of Online Reviews to Predict The Number of International Tourists
title_short The Impact of Online Reviews to Predict The Number of International Tourists
title_sort impact of online reviews to predict the number of international tourists
topic international tourists
online review
sentiment analysis
prediction
lstm
url https://join.if.uinsgd.ac.id/index.php/join/article/view/1409
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