Pengaruh Nation Branding “Pesona Indonesia” Terhadap Preferensi Tujuan Wisata Masyarakat Kota Bandung

Tourism is one industry that has the potential to drive the economy and provide a positive impact on more developed national development. Nation Branding program carried out by the Ministry of Tourism and Creative Economy (Kemenparekraf) to improve the image and attract tourists to various destinati...

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Bibliographic Details
Main Authors: Steffi Priani Sugi, Astia Putri
Format: Article
Language:English
Published: Maranatha Christian University 2019-05-01
Series:Jurnal Akuntansi
Online Access:https://journal.maranatha.edu/index.php/jam/article/view/1542
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