Sustainable Development of Shared Mobility in China in Relation to the Privacy Paradox of Users

Shared mobility is an important part of a smart city transportation system. However, during the short period it has been in effect, privacy leakages have frequently occurred, and as travellers are increasingly paying attention to their privacy, leakages hinder the rapid development of shared mobilit...

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Main Authors: Yuqin Li, Hanying Guo
Format: Article
Language:English
Published: Wiley 2022-01-01
Series:Journal of Advanced Transportation
Online Access:http://dx.doi.org/10.1155/2022/7588929
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author Yuqin Li
Hanying Guo
author_facet Yuqin Li
Hanying Guo
author_sort Yuqin Li
collection DOAJ
description Shared mobility is an important part of a smart city transportation system. However, during the short period it has been in effect, privacy leakages have frequently occurred, and as travellers are increasingly paying attention to their privacy, leakages hinder the rapid development of shared mobility. Therefore, it is important to explore the origin of the privacy paradox in the context of shared mobility and propose some targeted measures for improvement. The privacy paradox has been attested in numerous studies, where, despite their obvious concern that their privacy will be compromised, users continued to adopt services that may compromise it. This study constructs a model for the privacy paradox based on the theory of planned behaviour, privacy calculus theory, and construal level theory. A questionnaire survey was conducted with 301 Chinese college students to quantitatively analyse the relationship between the main factors of users’ privacy paradox in the context of shared mobility. The study results showed that (a) the privacy paradox does exist in shared mobility among college students; (b) both perceived benefit and trust have a significant positive effect on near future disclosure intention, with trust being the prime motivator; (c) both privacy concern and perceived risk have significant negative effects on distant future disclosure intention, with privacy concern being the key ingredient; and (d) both near and distant future disclosure intentions have positive effects on privacy disclosure behaviour, with near future disclosure intention having a more significant influence. Further, to promote the healthy and sustainable development of China’s shared mobility industry, countermeasures and suggestions have been proposed for users, ride-sharing enterprises, and the government according to the research results.
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spelling doaj-art-b8fe9caeab5e4fdc8c0ed303d55ae2742025-08-20T03:22:48ZengWileyJournal of Advanced Transportation2042-31952022-01-01202210.1155/2022/7588929Sustainable Development of Shared Mobility in China in Relation to the Privacy Paradox of UsersYuqin Li0Hanying Guo1School of Automobile and TransportationSchool of Automobile and TransportationShared mobility is an important part of a smart city transportation system. However, during the short period it has been in effect, privacy leakages have frequently occurred, and as travellers are increasingly paying attention to their privacy, leakages hinder the rapid development of shared mobility. Therefore, it is important to explore the origin of the privacy paradox in the context of shared mobility and propose some targeted measures for improvement. The privacy paradox has been attested in numerous studies, where, despite their obvious concern that their privacy will be compromised, users continued to adopt services that may compromise it. This study constructs a model for the privacy paradox based on the theory of planned behaviour, privacy calculus theory, and construal level theory. A questionnaire survey was conducted with 301 Chinese college students to quantitatively analyse the relationship between the main factors of users’ privacy paradox in the context of shared mobility. The study results showed that (a) the privacy paradox does exist in shared mobility among college students; (b) both perceived benefit and trust have a significant positive effect on near future disclosure intention, with trust being the prime motivator; (c) both privacy concern and perceived risk have significant negative effects on distant future disclosure intention, with privacy concern being the key ingredient; and (d) both near and distant future disclosure intentions have positive effects on privacy disclosure behaviour, with near future disclosure intention having a more significant influence. Further, to promote the healthy and sustainable development of China’s shared mobility industry, countermeasures and suggestions have been proposed for users, ride-sharing enterprises, and the government according to the research results.http://dx.doi.org/10.1155/2022/7588929
spellingShingle Yuqin Li
Hanying Guo
Sustainable Development of Shared Mobility in China in Relation to the Privacy Paradox of Users
Journal of Advanced Transportation
title Sustainable Development of Shared Mobility in China in Relation to the Privacy Paradox of Users
title_full Sustainable Development of Shared Mobility in China in Relation to the Privacy Paradox of Users
title_fullStr Sustainable Development of Shared Mobility in China in Relation to the Privacy Paradox of Users
title_full_unstemmed Sustainable Development of Shared Mobility in China in Relation to the Privacy Paradox of Users
title_short Sustainable Development of Shared Mobility in China in Relation to the Privacy Paradox of Users
title_sort sustainable development of shared mobility in china in relation to the privacy paradox of users
url http://dx.doi.org/10.1155/2022/7588929
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