Do consumers care about companies’ efforts in greening supply chains? Analyzing the role of protected values and the halo effect in product evaluation
Widespread efforts are being made to mitigate environmental degradation driven by human activities. From a supply chain management perspective, companies aim at improving their environmental and organizational performance along their supply chain simultaneously. Since consumers are the sources of ma...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2022-03-01
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| Series: | Cleaner Logistics and Supply Chain |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2772390921000275 |
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