Exploring Chinese Millennials’ Minimalist Consumption Behavior in the Context of Global Economic Downturn: A PLS-SEM Analysis Based on Symbolic and Simulacrum Consumption Perception
In the context of a global economic downturn, Millennials—who represent the emerging primary consumer demographic—are increasingly adopting a minimalist consumption model. To understand this phenomenon, this study employed a partial least squares structural equation modeling (PLS-SEM) analysis of 55...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2024-12-01
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| Series: | Behavioral Sciences |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2076-328X/14/12/1175 |
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