Tourist attitudes towards SDGS and sustainable development: Evidence from Armenia
Type of the article: Research Article AbstractThe paper aims to explore tourists’ perceptions and behaviors regarding sustainable tourism and sustainable development in Armenia. An online survey method was employed to collect data from 385 domestic tourists in Armenia from July to October 2024, ena...
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LLC "CPC "Business Perspectives"
2025-08-01
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| Series: | Innovative Marketing |
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| author | Svitlana Bilan Gayane Tovmasyan Svetlana Dallakyan Anushavan Zhamkochyan Aram Hovhannisyan |
| author_facet | Svitlana Bilan Gayane Tovmasyan Svetlana Dallakyan Anushavan Zhamkochyan Aram Hovhannisyan |
| author_sort | Svitlana Bilan |
| collection | DOAJ |
| description | Type of the article: Research Article
AbstractThe paper aims to explore tourists’ perceptions and behaviors regarding sustainable tourism and sustainable development in Armenia. An online survey method was employed to collect data from 385 domestic tourists in Armenia from July to October 2024, enabling efficient and cost-effective access to a diverse respondent group. The sample size was determined based on a 95% confidence level and 5% margin of error, ensuring statistical reliability. The online format allowed for a broader reach and anonymity, making it suitable for exploring tourists’ knowledge of the SDGs, comprehension of sustainable tourism, and willingness to embrace sustainable behaviors.Interestingly, despite only 46% of respondents being explicitly familiar with the SDGs, a significant proportion (64%) demonstrated knowledge of sustainable development, 62% understood sustainable tourism, and 64% believed tourism could positively impact sustainable development. Statistical analysis, specifically the Pearson Chi-Square test, revealed a strong correlation between knowledge of sustainable development and awareness of sustainable tourism, and tourists’ willingness to modify their travel habits and invest in eco-friendly options. Additionally, a sense of environmental responsibility was found to significantly influence the adoption of sustainable practices. Moreover, prioritizing sustainable tourism when selecting destinations strongly correlated with support for sustainable tourism initiatives.While many tourists acknowledged the importance of sustainable tourism, challenges such as limited information and higher costs hindered the adoption of eco-friendly behaviors. To promote sustainable tourism and contribute to achieving the SDGs, the study emphasizes the need for intensified awareness campaigns, accessible sustainable options, and collaborative efforts between the tourism industry, government, and tourists. |
| format | Article |
| id | doaj-art-b89e8d5e98cc4d33b6b7a856963539e3 |
| institution | Kabale University |
| issn | 1814-2427 1816-6326 |
| language | English |
| publishDate | 2025-08-01 |
| publisher | LLC "CPC "Business Perspectives" |
| record_format | Article |
| series | Innovative Marketing |
| spelling | doaj-art-b89e8d5e98cc4d33b6b7a856963539e32025-08-20T03:45:24ZengLLC "CPC "Business Perspectives"Innovative Marketing1814-24271816-63262025-08-0121315517010.21511/im.21(3).2025.1222712Tourist attitudes towards SDGS and sustainable development: Evidence from ArmeniaSvitlana Bilan0https://orcid.org/0000-0001-9814-5459Gayane Tovmasyan1https://orcid.org/0000-0002-4131-6322Svetlana Dallakyan2https://orcid.org/0000-0002-1391-8887Anushavan Zhamkochyan3https://orcid.org/0009-0001-8002-9780Aram Hovhannisyan4https://orcid.org/0009-0009-9746-2175Ph.D. in Economics, Associate Professor, Department of Business and Economics, Kautz Gyula Faculty of Business and Economics, Széchenyi István University, HungaryPh.D. in Economics, Armenian State University of Economics, Armenia; Public Administration Academy of the Republic of Armenia, Armenia; Yerevan State University, Armenia; Brusov State University, ArmeniaPh.D., Associate Professor, M. Kotanyan Institute of Economics, National Academy of Sciences of the Republic of Armenia, Armenia; Brusov State University, Armenia; Khacahtur Abovyan Armenian State Pedagogical University, ArmeniaDr., Yerevan State University, ArmeniaPh.D., Associate Professor, Yerevan State University, ArmeniaType of the article: Research Article AbstractThe paper aims to explore tourists’ perceptions and behaviors regarding sustainable tourism and sustainable development in Armenia. An online survey method was employed to collect data from 385 domestic tourists in Armenia from July to October 2024, enabling efficient and cost-effective access to a diverse respondent group. The sample size was determined based on a 95% confidence level and 5% margin of error, ensuring statistical reliability. The online format allowed for a broader reach and anonymity, making it suitable for exploring tourists’ knowledge of the SDGs, comprehension of sustainable tourism, and willingness to embrace sustainable behaviors.Interestingly, despite only 46% of respondents being explicitly familiar with the SDGs, a significant proportion (64%) demonstrated knowledge of sustainable development, 62% understood sustainable tourism, and 64% believed tourism could positively impact sustainable development. Statistical analysis, specifically the Pearson Chi-Square test, revealed a strong correlation between knowledge of sustainable development and awareness of sustainable tourism, and tourists’ willingness to modify their travel habits and invest in eco-friendly options. Additionally, a sense of environmental responsibility was found to significantly influence the adoption of sustainable practices. Moreover, prioritizing sustainable tourism when selecting destinations strongly correlated with support for sustainable tourism initiatives.While many tourists acknowledged the importance of sustainable tourism, challenges such as limited information and higher costs hindered the adoption of eco-friendly behaviors. To promote sustainable tourism and contribute to achieving the SDGs, the study emphasizes the need for intensified awareness campaigns, accessible sustainable options, and collaborative efforts between the tourism industry, government, and tourists.https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/22712/IM_2025_03_Bilan.pdfattitudePearson Chi-SquareperceptionsRepublic of ArmeniaSDGssurvey |
| spellingShingle | Svitlana Bilan Gayane Tovmasyan Svetlana Dallakyan Anushavan Zhamkochyan Aram Hovhannisyan Tourist attitudes towards SDGS and sustainable development: Evidence from Armenia Innovative Marketing attitude Pearson Chi-Square perceptions Republic of Armenia SDGs survey |
| title | Tourist attitudes towards SDGS and sustainable development: Evidence from Armenia |
| title_full | Tourist attitudes towards SDGS and sustainable development: Evidence from Armenia |
| title_fullStr | Tourist attitudes towards SDGS and sustainable development: Evidence from Armenia |
| title_full_unstemmed | Tourist attitudes towards SDGS and sustainable development: Evidence from Armenia |
| title_short | Tourist attitudes towards SDGS and sustainable development: Evidence from Armenia |
| title_sort | tourist attitudes towards sdgs and sustainable development evidence from armenia |
| topic | attitude Pearson Chi-Square perceptions Republic of Armenia SDGs survey |
| url | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/22712/IM_2025_03_Bilan.pdf |
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