Unlocking Retail Insights: Predictive Modeling and Customer Segmentation Through Data Analytics
This research aims at examining the progress of retail demand forecasting and customer classification via regression models and RFM analysis in the retail chain industry. Entailing actual retail sales data, this work utilizes three regression models:—MLP Regressor, Ridge Regressor, and KNN Regressor...
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-03-01
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| Series: | Journal of Theoretical and Applied Electronic Commerce Research |
| Subjects: | |
| Online Access: | https://www.mdpi.com/0718-1876/20/2/59 |
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