Complexity of Understanding Consumer Behavior from the Marketing Perspective

Complexity of Understanding Consumer Behavior from the Marketing Perspective

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Bibliographic Details
Main Authors:	Jorge Arenas-Gaitán, Borja Sanz-Altamira, Patricio E. Ramírez-Correa
Format:	Article
Language:	English
Published:	Wiley 2019-01-01
Series:	Complexity
Online Access:	http://dx.doi.org/10.1155/2019/2837938
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