Complexity of Understanding Consumer Behavior from the Marketing Perspective
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2019-01-01
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| Series: | Complexity |
| Online Access: | http://dx.doi.org/10.1155/2019/2837938 |
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| _version_ | 1849686203741241344 |
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| author | Jorge Arenas-Gaitán Borja Sanz-Altamira Patricio E. Ramírez-Correa |
| author_facet | Jorge Arenas-Gaitán Borja Sanz-Altamira Patricio E. Ramírez-Correa |
| author_sort | Jorge Arenas-Gaitán |
| collection | DOAJ |
| format | Article |
| id | doaj-art-b86d84c6b32d4288a8674d0decb3a91d |
| institution | DOAJ |
| issn | 1076-2787 1099-0526 |
| language | English |
| publishDate | 2019-01-01 |
| publisher | Wiley |
| record_format | Article |
| series | Complexity |
| spelling | doaj-art-b86d84c6b32d4288a8674d0decb3a91d2025-08-20T03:22:46ZengWileyComplexity1076-27871099-05262019-01-01201910.1155/2019/28379382837938Complexity of Understanding Consumer Behavior from the Marketing PerspectiveJorge Arenas-Gaitán0Borja Sanz-Altamira1Patricio E. Ramírez-Correa2Departamento de Administración de Empresas y Marketing, Universidad de Sevilla, 41018, SpainDepartamento de Administración de Empresas y Marketing, Universidad de Sevilla, 41018, SpainSchool of Engineering, Universidad Católica del Norte, Larrondo 1281, Postal Code 1781421, Coquimbo, Chilehttp://dx.doi.org/10.1155/2019/2837938 |
| spellingShingle | Jorge Arenas-Gaitán Borja Sanz-Altamira Patricio E. Ramírez-Correa Complexity of Understanding Consumer Behavior from the Marketing Perspective Complexity |
| title | Complexity of Understanding Consumer Behavior from the Marketing Perspective |
| title_full | Complexity of Understanding Consumer Behavior from the Marketing Perspective |
| title_fullStr | Complexity of Understanding Consumer Behavior from the Marketing Perspective |
| title_full_unstemmed | Complexity of Understanding Consumer Behavior from the Marketing Perspective |
| title_short | Complexity of Understanding Consumer Behavior from the Marketing Perspective |
| title_sort | complexity of understanding consumer behavior from the marketing perspective |
| url | http://dx.doi.org/10.1155/2019/2837938 |
| work_keys_str_mv | AT jorgearenasgaitan complexityofunderstandingconsumerbehaviorfromthemarketingperspective AT borjasanzaltamira complexityofunderstandingconsumerbehaviorfromthemarketingperspective AT patricioeramirezcorrea complexityofunderstandingconsumerbehaviorfromthemarketingperspective |