APA (7th ed.) Citation

Arenas-Gaitán, J., Sanz-Altamira, B., & Ramírez-Correa, P. E. Complexity of Understanding Consumer Behavior from the Marketing Perspective. Wiley.

Chicago Style (17th ed.) Citation

Arenas-Gaitán, Jorge, Borja Sanz-Altamira, and Patricio E. Ramírez-Correa. Complexity of Understanding Consumer Behavior from the Marketing Perspective. Wiley.

MLA (9th ed.) Citation

Arenas-Gaitán, Jorge, et al. Complexity of Understanding Consumer Behavior from the Marketing Perspective. Wiley.