AN AGENCY THEORY APPROACH TO DISINTERMEDIATION IN THE MICE DISTRIBUTION CHANNEL FROM THE PERSPECTIVE OF THE HOTEL INDUSTRY

MICE Tourism is a segment of the tourism industry that deals with the organisation of Meetings, Incentives, Conventions and Exhibitions, which are experiencing a major process of disintermediation. This article applies the principal-agent problem in the theory of agency to analyse MICE disintermedi...

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Main Authors: Alberto Rojas, English
Format: Article
Language:English
Published: University of Huelva 2022-09-01
Series:Enlightening Tourism: A Pathmaking Journal
Subjects:
Online Access:https://www.uhu.es/publicaciones/ojs/index.php/et/article/view/7071
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author Alberto Rojas
English
author_facet Alberto Rojas
English
author_sort Alberto Rojas
collection DOAJ
description MICE Tourism is a segment of the tourism industry that deals with the organisation of Meetings, Incentives, Conventions and Exhibitions, which are experiencing a major process of disintermediation. This article applies the principal-agent problem in the theory of agency to analyse MICE disintermediation. It uses a dominant/sequential qual-QUAN mixed methods approach. Firstly, through interviews with MICE professionals to validate the research variables, test sample and questionnaire. Then, quantitative research using a survey sent to 365 MICE stakeholders in Europe. The opinions of hoteliers were compared with those of other MICE stakeholders to analyse disintermediation and determine the role of hoteliers in this new scenario. Our findings confirm a trend of partial disintermediation in which hotel bookings are the most disintermediated service and hoteliers are the stakeholders that pose a more proactive and aggressive attitude towards disintermediation. This paper is of interest for MICE stakeholders to better understand their position in the value chain and interpret the process of disintermediation. Its originality is based on the fact that it gathers the opinions of all MICE agents with a special focus on the perspective of its most dominant actor: the hotel.
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spelling doaj-art-b85ecb44d31748cc93b0434d61ea467d2025-08-20T03:07:50ZengUniversity of HuelvaEnlightening Tourism: A Pathmaking Journal2174-548X2022-09-0112210.33776/et.v12i2.7071AN AGENCY THEORY APPROACH TO DISINTERMEDIATION IN THE MICE DISTRIBUTION CHANNEL FROM THE PERSPECTIVE OF THE HOTEL INDUSTRYAlberto Rojas0English1University of MalagaUniversity of Surrey MICE Tourism is a segment of the tourism industry that deals with the organisation of Meetings, Incentives, Conventions and Exhibitions, which are experiencing a major process of disintermediation. This article applies the principal-agent problem in the theory of agency to analyse MICE disintermediation. It uses a dominant/sequential qual-QUAN mixed methods approach. Firstly, through interviews with MICE professionals to validate the research variables, test sample and questionnaire. Then, quantitative research using a survey sent to 365 MICE stakeholders in Europe. The opinions of hoteliers were compared with those of other MICE stakeholders to analyse disintermediation and determine the role of hoteliers in this new scenario. Our findings confirm a trend of partial disintermediation in which hotel bookings are the most disintermediated service and hoteliers are the stakeholders that pose a more proactive and aggressive attitude towards disintermediation. This paper is of interest for MICE stakeholders to better understand their position in the value chain and interpret the process of disintermediation. Its originality is based on the fact that it gathers the opinions of all MICE agents with a special focus on the perspective of its most dominant actor: the hotel. https://www.uhu.es/publicaciones/ojs/index.php/et/article/view/7071MICE tourismDisintermediationDistribution channelValue chainAgency TheoryHotel
spellingShingle Alberto Rojas
English
AN AGENCY THEORY APPROACH TO DISINTERMEDIATION IN THE MICE DISTRIBUTION CHANNEL FROM THE PERSPECTIVE OF THE HOTEL INDUSTRY
Enlightening Tourism: A Pathmaking Journal
MICE tourism
Disintermediation
Distribution channel
Value chain
Agency Theory
Hotel
title AN AGENCY THEORY APPROACH TO DISINTERMEDIATION IN THE MICE DISTRIBUTION CHANNEL FROM THE PERSPECTIVE OF THE HOTEL INDUSTRY
title_full AN AGENCY THEORY APPROACH TO DISINTERMEDIATION IN THE MICE DISTRIBUTION CHANNEL FROM THE PERSPECTIVE OF THE HOTEL INDUSTRY
title_fullStr AN AGENCY THEORY APPROACH TO DISINTERMEDIATION IN THE MICE DISTRIBUTION CHANNEL FROM THE PERSPECTIVE OF THE HOTEL INDUSTRY
title_full_unstemmed AN AGENCY THEORY APPROACH TO DISINTERMEDIATION IN THE MICE DISTRIBUTION CHANNEL FROM THE PERSPECTIVE OF THE HOTEL INDUSTRY
title_short AN AGENCY THEORY APPROACH TO DISINTERMEDIATION IN THE MICE DISTRIBUTION CHANNEL FROM THE PERSPECTIVE OF THE HOTEL INDUSTRY
title_sort agency theory approach to disintermediation in the mice distribution channel from the perspective of the hotel industry
topic MICE tourism
Disintermediation
Distribution channel
Value chain
Agency Theory
Hotel
url https://www.uhu.es/publicaciones/ojs/index.php/et/article/view/7071
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