Effectiveness of Henan flood communication among opinion leaders on Douyin

Effectiveness of Henan flood communication among opinion leaders on Douyin

Periodic floods in China have been observed in recent years. While social media plays an essential role in disseminating flood information, limited research on the effectiveness of flood communication among opinion leaders in China. The specific characteristics, communication strategies, strengths,...

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Bibliographic Details
Main Authors: Gan Liu, Mohamad Saifudin Mohamad Saleh, Miao Huang
Format: Article
Language:English
Published: IOP Publishing 2025-01-01
Series:Environmental Research Communications
Subjects:
flood communication
opinion leader
Douyin
social media
China
Online Access:https://doi.org/10.1088/2515-7620/adae5f
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